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četvrtak, 26.08.2010.

Apple gives the iPhone cheap no chance

Apple gives the iPhone cheap no chance

Desire and reality for iPhone fans currently differ widely: It was not a stripped down "iPhone nano" type, Apple introduced even more clear. Still, Apple can afford this opinion - but the economic crisis facing the door.

"You know our philosophy, we will not get into the mobile mass market", says Tim Cook, Apple's interim CEO at the presentation of the figures. "Leave the rest of us. Our goal is not to be in the numbers of leading mobile phone manufacturers. Our goal is to build the best phone. "

So not a cheap iPhone. What is in the interest of fans, does not necessarily be in the interest of Apple. The iPhone currently enjoys worldwide popularity, also is the current second version does not even launched in all countries. At the same time no other manufacturer has a similar popular product. Apple is afraid with the cheap iPhone itself rather than to weaken the competition.

So why would Apple cannibalize yourself? The only reason could be the looming economic crisis. Although the slowdown in consumer electronics group defies been extremely successful, but just the iPhone's sales are declining sharply. Apple is the world in the last three months of last year, nearly 4.4 million devices got rid of. In the previous quarter the figure was around 6.9 million units. That means a loss of more than 35 percent.

Want to arrest those responsible for this decline in sales. For customers to make the iPhone more palatable to the subsidization of the devices by pushing ahead. So far, so that the Apple phone is not offered in all countries at reduced prices. "It is obvious: Our sales are much lower in markets where the device is not subsidized", as interim CEO Cook. "We intend to respond in future to better off."

The rampant economic crisis, then, is the greatest enemy of Apple's - even if Palm recently announced a smartphone that has the stuff to the iPhone to come from the throne.

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petak, 20.08.2010.

Cebit opens doors

Cebit opens doors

The exhibition halls in Hannover fill with visitors. After the drastic decline of 25 percent of exhibitors with the loss of some well known names in the computer trade show is to test the audience.

The first visitor this year has a special guest star here: Chancellor Angela Merkel makes the traditional exhibition tour with California Governor Arnold Schwarzenegger.

Both had the Cebit last night already opened. The ex-Hollywood star tried with pithy sayings to spread optimism and urged the high-tech industry to see the economic crisis as an opportunity. "Winners look" forward, "said the former muscle man who took his leave with his famous phrases from the movie" Terminator ":" I'll be back. Hasta la vista, baby. "

But the reality is grim: Exhibitor market weakness and atrophy can be Schwarzenegger's optimism seem to give up fighting. The world's biggest computer fair this year is ravaged by the economic crisis. Compared to last year, missing a quarter of exhibitors, the news program is thinner than in past years.

As if this were not enough of the bad news: Of all the opening day predicted the U.S. market research firm Gartner, the PC market for the heaviest so far burglary. 2009 of the computer market was almost twelve percent will drop to 257 million units.

Sparkling mood is different, especially when the more known for exuberant positives lobby Federation of Electronics Industry Bitkom dampens expectations. Although he stressed that the high-tech industry stands in total still there is comparatively good, but again brought polls alarm signals: Almost 60 percent of companies expected impact of the crisis on their business and almost two thirds reported that customers want to reduce and cancel IT projects or.

After the decline of the Cebit in recent years, the Bitkom hastened yet, not to call into question the existence of the fair. "CeBIT is still a Davos of the industry here in Hanover," the president of that organization in August-Wilhelm Scheer said, referring to the prestigious World Economic Forum in the Swiss village of Davos. "We should beware, the largest IT fair, which we have here in Germany, in the current economic situation, playing down."

Even for Microsoft, the first party is over. For the Microsoft Germany CEO Achim Berg, this year's Cebit, the biggest in its history. She certainly is a particularly thoughtful exhibition, as the euphoria of recent years is gone. "

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četvrtak, 19.08.2010.

Philips 3D sacrifices

Philips 3D sacrifices

Three-dimensional television is the dream of every television fans - and will probably remain so for a while. For a large company with Philips of the 3-D development is exited. The reason: It is a long time to earn any money.

"We are already" in the settlement, confirmed the head of marketing at Philips heise.de for 3-D research is the subsidiary Philips 3D Solutions Bjorn Teuwsen the online news service. The decision is a result of the economic crisis. Although 3D is beginning to drive record, the Dutch electronics group, however, progress is too slow.

In fact, the 3D theme year after year on the big consumer electronics fairs is announced full-bodied. Tenor of events was almost always that the fundamental breakthrough is imminent. Spectacular announcements aroused false expectations, hardly anyone still takes seriously the 3D technology. The industry has an image problem: because of the disappointments, the small progress has not fully appreciated.

It would be just now a cautious optimism appropriate. Hollywood studios and cinema chains have their audience in times of flat-screen TVs, home projectors and surround sound systems offer a new cinema experience. And in fact, more and more movies produced in 3D, especially the computer-animated movies. The film studio Pixar films since 2009 only three dimensions. And even the cinemas in Germany are upgrading their technology: There are currently more than 40 German 3D cinema.

"I know that the time seems strange," admitted Teuwsen therefore also compared heise.de, but you "must see from a business perspective." Spar pressure from the executive suite, as unprofitable development departments remain on the track. Manager of Philips, however, a second explanation for the From: It was just too early, and progressed to develop too slowly. At first, it Teuwsen will continue to enforce well but the 3D glasses. Only much later it was then time for brillenfreie 3D screens.

Since its founding four years ago was dedicated to the Philips division at the end of the 3D glasses. They wanted three-dimensional television without the annoying lens from the eye - known as autostereoscopic displays. This works with the beginning of the last century developed lenticular method, which one would be transferred to the TV.

Older Semester know this method from the shaky images on postcards. Depending on the way you see a picture first, then the tilting of the card to another. Slightly modified, this can also be used for three-dimensional images, namely when both eyes are simultaneously shown a different picture.

Although other companies such as Sanyo, Samsung, and the smaller German company SeeReal Technologies, Spatial View and X3D Technologies continue to work on 3D and place as researchers at the Heinrich-Hertz-Institut in Berlin, the basics - the Philips phase-out is anything but a good characters for the 3D industry.

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