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četvrtak, 19.08.2010.

Philips 3D sacrifices

Philips 3D sacrifices

Three-dimensional television is the dream of every television fans - and will probably remain so for a while. For a large company with Philips of the 3-D development is exited. The reason: It is a long time to earn any money.

"We are already" in the settlement, confirmed the head of marketing at Philips heise.de for 3-D research is the subsidiary Philips 3D Solutions Bjorn Teuwsen the online news service. The decision is a result of the economic crisis. Although 3D is beginning to drive record, the Dutch electronics group, however, progress is too slow.

In fact, the 3D theme year after year on the big consumer electronics fairs is announced full-bodied. Tenor of events was almost always that the fundamental breakthrough is imminent. Spectacular announcements aroused false expectations, hardly anyone still takes seriously the 3D technology. The industry has an image problem: because of the disappointments, the small progress has not fully appreciated.

It would be just now a cautious optimism appropriate. Hollywood studios and cinema chains have their audience in times of flat-screen TVs, home projectors and surround sound systems offer a new cinema experience. And in fact, more and more movies produced in 3D, especially the computer-animated movies. The film studio Pixar films since 2009 only three dimensions. And even the cinemas in Germany are upgrading their technology: There are currently more than 40 German 3D cinema.

"I know that the time seems strange," admitted Teuwsen therefore also compared heise.de, but you "must see from a business perspective." Spar pressure from the executive suite, as unprofitable development departments remain on the track. Manager of Philips, however, a second explanation for the From: It was just too early, and progressed to develop too slowly. At first, it Teuwsen will continue to enforce well but the 3D glasses. Only much later it was then time for brillenfreie 3D screens.

Since its founding four years ago was dedicated to the Philips division at the end of the 3D glasses. They wanted three-dimensional television without the annoying lens from the eye - known as autostereoscopic displays. This works with the beginning of the last century developed lenticular method, which one would be transferred to the TV.

Older Semester know this method from the shaky images on postcards. Depending on the way you see a picture first, then the tilting of the card to another. Slightly modified, this can also be used for three-dimensional images, namely when both eyes are simultaneously shown a different picture.

Although other companies such as Sanyo, Samsung, and the smaller German company SeeReal Technologies, Spatial View and X3D Technologies continue to work on 3D and place as researchers at the Heinrich-Hertz-Institut in Berlin, the basics - the Philips phase-out is anything but a good characters for the 3D industry.

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Via:

Philips 3D sacrifices, which is from Obolog.com

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