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četvrtak, 22.07.2021.

Now that their pilot project in UP has been doing well

Now that their pilot project in UP has been doing well, the duo is planning to take the app to every village in India. SmartGaon, Yogesh explains, doesn’t just brings retailers to a farmers’ doorstep, but also gets them in direct touch with agriculture experts."By 2018, we plan to cover 10 villages in UP and 20 villages in Maharashtra and Chhattisgarh, each," beams Yogesh. This, in turn, is visible to retailers, who directly get in touch with the farmers, creating a farm-to-market space. If they have an issue with their crops, they can click a picture, upload it to the app and have experts get in touch with them," he lists.They look to expand the concept and start an NGO with the same name."While I wanted to do something about the foodgrain being wasted, Rajnish was keen on making the villages smarter."This app is but a medium where a lot of facilities are integrated on one platform for the farmers," he smiles.."We release regular notifications about government subsidies and programmes that farmers don’t have access to otherwise.The duo learnt the fact that farmers were unable to increase their profits.The SmartGaon app, available both in Hindi and English, comprises four features and is currently running a successful pilot project in Taudhakpur village in UP. This happens because they don’t have the medium to sell their products," says Yogesh. Through this app, we hope to make farmers understand that they are important.The developers have also gotten professors from top colleges on board to help farmers with their queries. So far, an excited Yogesh informs us, the village mart tab on the app has been a hit with farmers in the Taudhakpur region. So far the two have a website and an application, which gives farmers an easy access to the market.Yogesh is also of the belief that better transparency in the chain of transportation of farm produce to the market will ensure that the Indian farmers will flourish. In return, he gets less money for his produce."There is minimal awareness."We all come across instances of farmer suicides in the news.However, the larger issue that the duo is glad to address the mental health of the farmers. We soon realised if the right techniques and technologies are offered to them, they can gain profit in a fluid manner."As he mulled over the problem back in Mumbai, Yogesh wanted to end this gap and help farmers gain profit for their hard Rubber Corner Guard Manufacturers work.A routine visit to his village in Chhattisgarh changed Yogesh Sahu’s outlook towards his daily serving of rice and dal. And to get a better hold of the situation, and understand the root cause of the demand-supply problem, the duo visited farmers in several villages of Maharashtra and Uttar Pradesh. There is also the village mart tab, expert help and mental health support for them. He saw sacks of food grain being left to rot on the roadside languishing since it didn’t reach the right market. We got experts on board, who keep them motivated."I learned that farmers take their products only upto the local mandi (market), or end up selling within their societies at throwaway prices.The feature gets participating farmers to fill in information about themselves, as well as about their products."A farmer is dependent on middlemen to take his product to the market since he doesn’t have access to easy transport. It didn’t help that the farmers hadn’t harnessed technology optimally.The 37-year-old software engineer, however, looked at this incident from a larger point of view, and realised the issue of disparity in the demand-supply chain of the surplus affecting the farmers. That’s how Rajnish and I got together," smiles Yogesh, adding that both men juggled their day jobs while building this platform. He quickly joined hands with another engineer friend, Rajnish Bajpai, who lived in the US, and created the concept of SmartGaon in August last year. It is important for us to let them know their hardwork is appreciated," he says. And that became the basis of our app, where we tell these farmers about the latest technologies and government schemes," he adds

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