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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery
Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.
In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.
Updated to offer a more complete look at what it takes to keep a small business booming
An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
Shows how to use social media to reach new customers and grow a business
For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

Q&A with Author Sam Calagione

Author Sam Calagione
When did you start Dogfish Head Brewery, and what was your inspiration?
We opened Dogfish Head in 1995. At that time, we were the smallest commercial brewery in the country. We wanted to make beers that weren’t referencing commercially dominant styles and beers that incorporate exotic ingredients from around the globe. Or as we call it: Off-centered ales for off-centered people.

What effect has being the host of Brew Masters on Discovery Channel had on the brewery and/or the Dogfish Head brand?
We’ve been very fortunate that demand for our off-centered ales has been beyond our ability to make them for the last eight years. So the show hasn’t helped us sell more beer but it has helped spread the word about Dogfish and about the craft brewing renaissance happening around the globe right now. We’ve had a blast doing the Brew Masters show, and I am most proud of the moments in it that celebrate how talented and passionate all of my co-workers are as they do their jobs. Also, the show does a great job of demystifying the brewing process and makes it approachable for people just getting into all of the amazing and diverse beers that are being made by small indie breweries now.

What can readers expect to get out of this new updated and revised edition of Brewing Up a Business?
There’s still great stuff on what we learned at Dogfish as we started our business, but there is now more content devoted to ideas we’ve incorporated to grow our business. With chapters on utilizing social media (my wife Mariah is the queen of this at Dogfish) and differentiating your product or service in a crowded marketplace.

What’s in store for the future of Dogfish Head?
Lots of new and exotic beers, for sure. There will also be a Brew Masters episode centered around a brewpub we are working on that will be on a rooftop in New York City called Eataly. The restaurant will be run by Mario Batali and Joe Bastianich and Dogfish. Birra Del Borgo (Rome) and La Baladin (Turin) are the contributing breweries to the project. We’ve expanded our brewery and our website. We plan to build a bigger distillery and open another pub in 2012. Mostly, we just want to keep putting the where in Delaware and the mental in experimental.

ok, so the title is a bit misleading. On the 30th of December my trusty old fridge sadly passed away. bit of a bugger as I need a fridge and what with the new year and bank holiday time was of the essence when it comes to getting a new one... Anyway to cut a long story short, today (new years eve) I managed to get a new fridge (with the help of my dad and his bigger car) the upsides to this episode are: (1) I have a new fridge (2) its smaller, which in turn makes my flat look bigger and im planning on selling next year, might even kit the whole flat out with subsize furniture!! and last but not least (3) I get to re-stock my fridge and get some new stock too!

We have two fridges in our house as the one in the kitchen is a fitted fridge and doesn't really have a lot of capacity.

I called in at the supermarket the other day, tasked with grabbing a couple of small items for the house (milk, bread, etc) but spotted that the supermarket had quite a lot of Badger brewery beers on offer.

As a result the big fridge looks much healthier and has most of the major food groups covered including stout, porter, bitter and even a whole bottle of lager.... ;)