U.S.P., in marketing, is the acronym for unique selling
proposition. This is asking, "What distinguishes you from
similar products or services, even businesses as a whole?"After using the USP method to uncover the uniqueness of my
products and services, I continued to find them difficult to
name. Because of this, I developed a list of 50 easy-to-
answer questions to help me get through the process quickly.
[Please allow product and service to mean the same thing for
simplicity sake in this art.