Clearly, these religious organizations are trying to fill niches in consumer demand. Through a kind of free-market process, they are reflections of what people [believe they] are looking for in a church. These advertisements reveal not only the various features that people want in their 8216;church experience,8217; but also that many Christians, whether consciously aware of it or not, now conceive of church in a consumeristic way. 8216;Church8217; is about fulfilling my needs and desires, about giving me the best religious experience available in my area, with the best music and the most 8220;awesome8221; worship experience, and the community that makes me feel most accepted and appreciated. This consumerist mentality turns church into a market-driven phenomenon. Just as we can get a personalized, custom-made teddy bear at the local mall, so we can get a religious experience on Sunday morning that is custom-made to fit our particular religious appetites, preferences, interpretations, expectations, beliefs, etc. We can find a community of persons that most closely meets our perceived needs, people with whom we are most comfortable, people just like ourselves who go the extra mile to understand and support us. The phenomenon of 8220;contemporary worship8221; is an obvious expression of this consumerism, and it sets itself up for this kind of critique:
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