Jordan Brand Announces Off-White™ x Air Jordan 4 "Bred" Not Releasing

When the late Virgil Abloh‘s first solo exhibition “FIGURES OF SPEECH” opened back in 2019, sneakerheads got extremely excited for a display of unreleased Off-White™ x Nike/Jordan Brand sneakers. Included in the mix was an Off-White™ x Air Jordan 4 in a familiar “Bred” colorway.

Despite a series of release rumors, the shoe is now confirmed to be not officially releasing. A spokesperson for Jordan Brand recently told media that the Off-White™ x Air Jordan 4 “Bred” was simply produced as a sample prototype. Adding that there are no plans to sell the creation by Virgil Abloh to the public.