One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from?

With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

Beginning with Charles Darwin's first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyperproductivity of modern megacities and to the instant success of YouTube, Johnson shows us that the question we need to ask is, What kind of environment fosters the development of good ideas? His answers are never less than revelatory, convincing, and inspiring as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.

Most exhilarating is Johnson's conclusion that with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. Where Good Ideas Come From is essential reading for anyone who wants to know how to come up with tomorrow's great ideas.

Very fresh photo!

Some couple of hours ago I went to get the ring. Came home as fast as I could before my girlfrind arrived from work... Setup the camera, run to the living room to get some old books we have (lucky enough opened the book and this title was there "Romances of the roadside, what are the odds of that!?) hand helded the flash with one hand the oder hand trigered the shutter a couple of times.

I don't own a lensbaby (I want one!!!) but the idea was clear in my mind.
Some radial and spin blur on PS et voila!!!

Strobist: 580ex (TTL) and ST-E2

It's been a while, but here it is. This is just the first shot, but I'll take some more flattering ones later. You have no idea what a real diamond looks like until you see this :-P

THE NEXT BIG IDEA IS OUT THERE—YOU JUST HAVE TO KNOW HOW TO SPOT IT Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box—then throw away the box for good. You’ll be encouraged to: *Listen and observe *Step outside your daily routine *Explore through travel *Find ideas in nature *Break out of ruts *Learn from mistakes *Get past the surface *Connect existing ideas Busy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, scream—and ultimately buy.

"One good idea is all you need to change your life; this book shows you how to find it." —Brian Tracy, author of Getting Rich Your Own Way "

If the best way to find a good idea is to find lots of ideas, then here’s the best guidebook I know for your hunt."
—Brian Collins, Collins Design

"Exercise for the brain is just as important as exercise for the body. In Ideaspotting, Sam Harrison stretches your mental muscles in a way you’ll never forget."
—Al Ries, author of The Origin of Brands