Apple gets more new apps than Android, widens app gap

ponedjeljak, 20.02.2012.

Apple gets more new apps than Android, widens app gap

By Mikey Campbell, VIA:appleinsider.com.

Fresh data released on Tuesday suggests that the number of new apps entering the Apple App Store outpace those from the competing Google Market three to one, with developers leaning toward iOS partly because of Android's platform fragmentation.

Citing a study by Flurry analytics, Business Week reports that despite taking a modest lead in worldwide smartphone marketshare, the Android operating system's app selection is being outnumbered by offerings designed for iOS, and the gap is only widening.

The Flurry study, which tracks app developers using the firm's tools, discovered that Google's push to match or outperform Apple's App Store is slowing down, possibly due to the difficulty developers face in programming for the fragmented Android mobile OS.

"We saw a greater migration to iOS," says Flurry Vice President of Marketing Peter Farago.

As of January, iOS held a total of more than 550,000 apps in its arsenal, while Android's blitz to the top has introduced over 400,000 since the platform's launch in 2008.

More than 65,000 new projects were started by the over 55,000 developers tracked by the 2011 study, and the growth of new apps for iOS during the year roughly doubled efforts from Android app makers.

The trend away from Android could be industry-wide, as a 2,000-person survey conducted by Appcelerator and IDC showed that in November fewer developers were "very interested" in writing code for handsets running Google's OS than in June. Interest in iOS remained constant during the same period.

According to the app coders, the fragmentation of Android's ecosystem is to blame for the lackluster interest. Some note that Apple's iTunes system allows for a comparatively streamlined process that can quickly move an idea to a finished product, thus allowing companies to generate revenue with less overhead.

For example GameHouse, makers of the games 'Doodle Jump' and 'NCIS the Game,' claims that it makes three or four times the revenue on an iOS game when compared to its Android counterpart. This is in part due to the Google OS version taking two months more to complete because of the various optimizations needed to accommodate the litany of Android handsets available as well as constantly-changing OS versions.

Apart from platform fragmentation, the Android Market has multiple app stores whereas Apple relies on iTunes, which stores users' credit card data to make purchasing a simple and fast experience.

"Developers can make more money on iOS," Farago says.

The mobile app industry sees iOS as the reigning champion of app distribution, however the sheer number of Android devices in the market make a compelling argument for the platform.

If and when Google can consolidate its partner handset makers and create a unified store that is as simple and monetarily integrated as iTunes, Android may well be the new industry leader.

Apple CEO Cook: The iPhone Now Casts The Halo Over The iPad

It's kind of amazing to consider how passé the iPod, the gadget that defined a decade of music, has become at Apple: the iPhone is the now the halo maker, according to Apple (NSDQ: AAPL) CEO Tim Cook. In comments before the financial community at the Goldman Sachs Technology and Internet Conference, Cook spoke about a number of mobile-related topics, including the debate over whether the iPad is a PC, and his views on the company's $98 billion cash pile.

Of course, it's no surprise to anyone how mobile-centric Apple's business has become five years after the debut of the iPhone. But Cook said that the iPhone is now the halo product that is turning the iPad into the fastest-growing product launch in Apple's history, with 55 million units sold to date, an accomplishment that the Mac didn't achieve until 22 years after its debut. That's how people used to describe the effect that the iPod, a huge seller, had on potential Apple customers who were suddenly willing to take a second look at the Mac.

SEE ALSO: Why Apple Just Pulled Off The Company's First True Post-PC Quarter

"The iPad has stood on the shoulders of everything that came before it," Cook said. A generation of technology buyers already understood concepts like the iTunes Store, the App Store, and the iOS navigation system through their exposure to the iPhone to instantly grasp the potential of the iPad, he said.

Still, Cook doesn't think the iPad will lead to the death of the personal computer as we've known it for the past 25 years or so. "I don't predict the demise of the PC industry, I don't subscribe to that," he said, although admitting that tablet sales were eating into Mac sales and were likely having the same effect on the PC industry, which is essentially stagnant. It seems pretty clear that Cook thinks of the iPad as a different product from the PC/Mac, unlike some industry observers who would prefer to lump the two together.

Cook drew hearty laughs for describing the 37 million iPhones sold during the three months ending in December as "a decent quarter," but said the company is much more focused on the overall opportunity for smartphone sales, which could reach 1 billion units a year within a few years. "When you take it in the context of these numbers, the truth is this is a jaw-dropping industry, it has enormous opportunity to it."

And emerging markets will account for a huge chunk of that growth, he said. About one quarter of those billion smartphones he referred to will come from sales in China and Brazil, and Apple has invested a great deal in making sure that its economic activity in China involves more than its supply chain, Cook said.

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20.02.2012. u 03:47 • 0 Komentara • Print • #

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ponedjeljak, 20.02.2012.

Apple gets more new apps than Android, widens app gap

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