Mood of crisis in the electronics industry

petak, 03.09.2010.

Mood of crisis in the electronics industry

The traditional start to the year for the world of consumer electronics from this time is more modest than usual: The International Consumer Electronics Show (CES) in Las Vegas is under the influence of the recession.

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"I speak with the companies that send employees to the fair, and this time, only two instead of ten", says James McQuivey of Forrester Research market research institute. "The fair is only a shadow of itself."

Last year 140,000 visitors came to the CES, where the offers were presented by 2700 exhibitors. If the fair on Thursday the 42nd Time opens the gates, it will be again as many exhibitors taking up less space than before, however. And if all of the previously released 130 000 registered visitors actually, is more than questionable.

In hard times have to come to the manufacturers of flat screen TVs. In recent years, each year, reported new sales records, in 2009, sales of flat-screen televisions could be declined for the first time since its introduction a decade ago - according to the forecast of the market research firm DisplaySearch. In anticipation of declining demand, industry giant Sony has announced in December to remove posts and go back 185 000 8000 its investments in consumer electronics.

LG Electronics says the head of product in the U.S., Tim Alessi, "We consider the CES is still considered an important industry event and as a prelude." The Korean manufacturer shows 35 new flat-screen TVs. Alessi does not expect that the economic crisis will soon impact on the design of the product - it is not so thought about, to focus now on smaller TV sizes. By the end of last year, so demand was still quite lively.

But in November and December of private consumption in the U.S. was already substantially weakened. The sale of electronic devices within a year went down by almost 27 percent, as noted SpendingPulse, a division of MasterCard Advisors. The sale of television sets and notebook computers has been estimated by market researchers at NPD Group still able to maintain relatively good. But this time there is no new device category that provides for revival, like last year with Navis and GPS receivers.

The time change is already evident at the opening speech: Instead of retiring Microsoft founder Bill Gates is the first time this year, Steve Ballmer keep the traditional opening speech - from his speech on Wednesday evening, details to the next Windows operating system are expected to 7th With such support, the CES has a good chance to survive turbulent times.

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Mood of crisis in the electronics industry

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petak, 03.09.2010.

Mood of crisis in the electronics industry

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