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četvrtak, 20.01.2011.

Battery open new world of big business

Battery open new world of big business

Started by selling batteries, environmentally friendly cars BYD famous old company recently embarked on. This is not just to sell mobile phone batteries, but the car battery.

The end of May, visit to Wolfsburg BYD chairman Wang and VW chairman Winterkorn (MartinWinterkorn) signed a joint development of electric vehicles on the memorandum of cooperation in preparation for hybrid and the the field of lithium battery powered electric vehicles explore opportunities for cooperation. But the two sides signed a formal agreement did not give a specific timetable.

As early as 1 month period before the Shanghai auto show, BYD Auto to let the public co-operation with the wind. At that time, the Volkswagen Group Chairman Winterkorn told the media openly expressed in the cell area with the BYD cooperation. "If their technology is very good, we can also consider the cooperation with BYD." Winterkorn at the beginning of this year's Detroit auto show, BYD booth had come to watch the display of pure electric cars BYD E6, dual-mode electric vehicle F3DM and F6DM.

"Volkswagen will unswervingly continue to promote the BlueMotion technology series, while hybrid and electric vehicles will become increasingly important role." Director of business development of the Volkswagen brand board member, said Hackenberg, for the Chinese market, as BYD such potential partners for the public to support the rapid expansion of the car.

In fact, the battery started to rely on OEM BYD to do, at this juncture to use their patented technology and manufacturing capacity to conduct vehicle battery production and sales business is not difficult to predict.

In the past 2008 years, the young Chinese car manufacturer BYD can be used for car drivers, with its patented battery was "Warren" Buffett's favor and fame, and robbed before General Motors introduced the world's first dual-mode electric vehicle models F3DM, let the car industry with admiration.

However, the mere size and strength of the current BYD, to lead in the short range of electric vehicles in the world, large-scale commercial, set up less than 6 years of this small car manufacturers apparently powerless. Huge potential of electric vehicles, but unfortunately, the new product also can not bring the book on its immediate profit.

The impact of the economic downturn, the BYD financing and profitability are significant recession. BYD's 2008 earnings data, by the mobile phone battery business slowdown and poor profitability of automotive business, BYD made last year, although nearly 26.8 billion yuan of revenue, annual growth rate of 26.3%, However, profitability has declined, after-tax earnings decreased 36.6% year on year, only 1.021 billion yuan, profit the last 3 years, the worst year.

BYD, which makes listed companies have to actively look for a new profit point. 1 month ago, BYD hopes to open to the outside world the field of automotive batteries, as battery suppliers to cooperate with the wishes of other brands. BYD spokesman Wang Jun has said publicly that the current control of the nickel batteries BYD 60% of the global market and 30% of the global lithium battery market, like the field of electric vehicles can be a leader, "so the other brands partners, we are holding an open attitude. "

Volkswagen is the most interested in its strong car battery car manufacturers. In addition, Wang's trip to Europe by the end of May also visited other European car manufacturers, Volkswagen talks exactly the same content: the promotion of their vehicle lithium iron phosphate batteries.

Widely accepted as the electric car, manufacturing and sales of automotive battery business will likely help BYD strong capital accumulation and brand strength. By that time, BYD may be in the vehicle market, with Volkswagen a rival. But at least now, the cooperation of the two sides still looks natural fit.

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Ovaj blog je ustupljen pod Creative Commons licencom Imenovanje-Dijeli pod istim uvjetima.

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