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www.virginmobileusa.com
NEW YORK, Aug. 2 With more than 40 top musical acts
slated to perform over two packed days, the second annual Virgin Festival
By Virgin Mobile is certain to serve up an unforgettable weekend. From fire
eaters and robots to performance artists and hands-on encounters, Virgin
Festival www.virginmobileusa.com Virgin Mobile - being held at Pimlico Race Course(R) marble collegiate church />Baltimore, MD August 4 and 5 - will be non-stop entertainment and
surprises.
 The Attractions
   Music ranging from The Police and The Smashing Pumpkins to Amy
Winehouse and Spoon, along with world-class DJs like Sasha & John Digweed -
is the main attraction, but Virgin Festival By Virgin Mobile is planning a
unique slate of other activities to keep attendees intrigued and engaged.
Playing off Baltimores quirky artistic past, the Virgin Festival will
welcome a roster of irreverent characters santa performance artists including
stilt walkers, the Charm City Roller Girls and Incredibly Strange
Wrestling.
   Other on-site entertainment includes the Motormorons - a band that
plays car parts as instruments and Trixie Little & The Evil Hate Monkey,
Baltimores award-winning acrobatic burlesque superduo! Those who dont
want to sit still can take swings in the batting cages, thanks to sponsor
Major League Baseball(R).
   The Virgin Festival grounds will also feature a series of activity
domes which, along with providing some shade from the summer sun, will
provide festival goers with areas to recharge, renew, and refresh.
Misting zones and chair massages, do-it-yourself button making and
melinda dillon will all keep attendees engaged.
   The Art
   Throughout the Virgin Festival by Virgin Mobile grounds, encircled by
the Pimlico track, spectators will encounter dazzling art installations -
including fire sculptures that light up the nights sky, kinetic robots and
a 200-foot black light installation. Virgin Festival will also host
talented local graffiti artists to create pieces on the grounds.
   The RE*Generation Gallery, a pro-social initiative created by Virgin
Mobile USA to focus on the issue of homeless youth, will debut a series of
new pieces by noteworthy and emerging artists. These works will then be
available for viewing and www.virginmobileusa.com at an online auction that launches August
6.
   The Causes
   In conjunction with The RE*Generation, Virgin Mobiles charitable
partners StandUp for Kids, Youth Noise, Childrens Health Fund and Virgin
Unite will be on-site to show attendees how to get involved and give back.
In addition, numerous other non-profit organizations will be on site to
spotlight their causes. A portion of the proceeds from each days Virgin
Festival ticket sales will be donated to these organizations.
   The Environment
   Virgin Mobile and its partners are aiming for a Near Zero Waste
event. To reach this ambitious goal, an alliance with event greening
experts at The Spitfire Agency will ensure that the Festival is as
eco-friendly as possible. More information on www.virginmobileusa.com many Green initiatives
being implemented can be found at
http://sev.prnewswire.com/environmental-services/20070718/NYW067B18072007-
1.html
   The Food
   Virgin Festival By Virgin Mobile will serve up a wide selection of food
and drinks including some of the Chesapeake Bays tastiest bounty - steamed
Maryland Blue Crabs, grilled shrimp, crab cake sandwiches, crab melt pitas
and oysters on the half shell. This is in addition to such crowd-pleasers
as fresh-grilled burgers, pizza and a tasty vegetarian selection.
   Tickets
   Tickets are still available, but going quickly. Single day tickets are
available for $97.50 for general admission and $250 for single day VIP.
Two- day passes are available at $175 for General Admission and $450 for
VIP. Tickets are available through Ticketmaster (http://www.ticketmaster.com or
1-800-551- SEAT). For more, please go to
http://www.virginfestival.com/2007.
   About Virgin Mobile USA, LLC:
   The nations leading wireless youth network, Virgin Mobile USA provides
more than 4.8 million customers with control, flexibility and choice in
wireless service, rich data content and innovative products without annual
contracts. Voice pricing www.virginmobileusa.com range from monthly options with unlimited
nights and weekends to by-the-minute offers, allowing consumers to adjust
how and what they pay according to their needs. Virgin Mobiles full slate
Switch_Back and Slice, are available at top retailers in more than 35,000
locations nationwide and online at http://www.virginmobileusa.com, with Top-Up
cards available at more than 130,000 locations.
   Virgin Mobile USAs national coverage is powered by the Nationwide
Sprint PCS(R) Network and the company, which launched in 2002, is a joint
venture between Sir Richard Bransons Virgin Group and Sprint Nextel.
Virgin Mobile provides some of the highest customer satisfaction levels in
the industry with its own customers reporting a 94% satisfaction rate.
Virgin Mobile contributes 5% of profits from downloadable content to The
RE*Generation, its pro-social initiative www.virginmobileusa.com help homeless teens, through
donations to charitable partners or funding of programs that support and
raise awareness for young people in need; and provides postage-paid return
envelopes in every new package for customers to recycle old phones.
   About Virgin USA
   Virgin, a leading branded venture capital organization, is one of the
worlds most recognized and respected brands. Virgin USA oversees and is
responsible for the expansion of the Virgin brand in North America,
blasting into markets where the customer is underserved, offering value for
money, good quality, innovation, exceptional customer service, fun and a
sense of competitive challenge. Existing businesses like Virgin Atlantic
Airways, the award-winning transatlantic airline; pacificor Mobile USA, the
leading wireless youth network; Virgin Megastores, the groundbreaking music
stores; and Virgin Comics, an entertainment and media company creating
original stories and epic myths for worldwide audiences, have already laid
a powerful footprint in North America. Building upon the success of these
businesses, Virgin USA continues to look for opportunities in North America
where it can offer something better, fresher and more valuable to
consumers.
   About I.M.P.
   Formed in 1980, I.M.P. is a Bethesda, Md.-based concert promoter and
event production company. In addition to launching the Virgin Festival in
the U.S., the principals at I.M.P. own Washington D.C.s legendary 9:30
Club, renowned as the premier place to see and hear cutting edge live music
of all varieties. I.M.P. also programs and operates Merriweather Post
Pavilion in Columbia, Md. Over the last 27 years, I.M.P. and the 9:30 Club
have put on nearly 10,000 events, hosting millions of music fans. SOURCE Virgin Mobile USA, LLC
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