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$777 Oldsmobile, 1939
An advertisement in the 19 June, 1939 LIFE Magazine.
Advertising text reads:
"Lowest priced car in America with modern coil springs all around!
Now, for the first time, you can buy a car with modern coil springs all around at a price right down in the low-price field. And it's an Oldsmobile! With all the stamina, performance and beauty you would naturally expect from this quality car. Just think--the big, 90 H.P. Olds Sixty Sedan, with wide-vision Body by Fisher and big, built-in trunk, is priced at $106 less than last year's lowest-priced Olds trunk sedan. Furthermore, the smart 95 H.P. Seventy and the distinguished 110 H.P. Eighty have both been reduced in price. Visit your nearest Oldsmobile dealer and see Oldsmobile's three great cars for 1939. Check over their many fine-car features such as Dual Center-Control Steering, Handi-Shift Gear Control and self-energizing Hydraulic Brakes for greater handling ease and safety. Then, drive an Oldsmobile and try the revolutionary Rhythmic Ride. There's literally nothing else like it!
$77 and up
The car that has everything!
*Delivered price at Lansing, Mich. subject to change without notice. Price includes safety glass, bumpers, bumper guards, spare tire and tube. Transportation, state and local taxes, if any, optional equipment and accessories--extra. General Motors Instalment Plan. A General Motors value.
Olds' revolutionary new Rhythmic Ride
Oldsmobile's exclusive rhythmic ride is based on Quadri-Coil Springing, 4-Way Stabilization and Knee-Action Wheels. Big, flexible coil springs cushion all four corners of the car. They never require lubrication or adjustment. All up-and-down, fore-and-aft and side-to-side motion is controlled--body-roll minimized. You enjoy a smooth, steady, gliding ride wherever the road."
(Spelling variants are original. General Motors closed the Oldsmobile division in 2004. $777 in 1939 is worth a little under $12,000 in 2009, adjusted for inflation.)
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