whencureach
subota, 15.01.2011.
Marketing: Are You Focused?
In early 1992, President George H.W. Bush was riding high. He was sitting on an almost unprecedented 80% approval rating following the first Gulf War. Conventional wisdom pegged him as a shoe-in for a second term.Arkansas Governor Bill Clinton faced an uphill battle. He was largely unknown at the start of 1992, facing a very popular incumbent. Worse for him, his opponent “owned” foreign policy. There was no way to successfully attack him on that front.So what did the Governor’s campaign do? They.
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