whencureach
petak, 14.01.2011.
Times Square vs. chocolate e-mail marketing
Times Square is a marketeer's ego wall. With more billboards than there is coffee at an AA meeting, Times Square is the Internet's ground zero for spray-and-pray marketing. Definition of spray and pray: (1) in near panic, spray fresh VC funding on big image advertising; (2) pray in several languages that the right people come to your site; (3) tell VCs your dog ate their money. Because our VCs would never believe the dog story, we decided to spend our marketing dollars on other, less glamorou.
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