whencureach
utorak, 11.01.2011.
Ground Zero Targeting!
Every business has a "Ground Zero Target", meaning the ideal customer group that you should be targeting in your marketing efforts. I have met small business owners who actually have never taken the time to know who their customers are, what they want or where they could be found. They just take anybody who comes their way and are grateful for the business. Their marketing strategies, if they have any, fails for the most part, because they don't know who they are supposed to be targeting or th.
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