toyhelmet
11.01.2011., utorak
Customer Lifetime Value - The Key To Maximizing Your Profits!
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The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline. To most of them, what matters most is to increase revenue by continuously acquiring new one-shot customers.This is one of the fatal mistakes that many business owners make; it's a sad . |
