toyhelmet
08.01.2011., subota
Brand Your Consulting Business
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Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as, “the ultimate driving machine”, “Don’t leave home without it”, and “Just do it”. Chances are good that you can immediately associate them with BMW, American Express, and Nike. These companies have mastered “brand brilliance.” Brand . |
