Employees are the often-neglected stakeholders in the success or failure of a CRM (Customer Relationship Management) initiative. But employees don't always resist new ways of doing business. If you factor in relationship management practices that engage people in the change process, you can circumvent significant resistance and actually speed up implementation.Find the Sweet SpotEmbarking on any change initiative, such as a CRM implementation, requires a parallel strategy of ERM - Employee Relat.
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