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ponedjeljak, 18.10.2010.

Tales of the Touareg....

Tales of the Touareg and other adventures in branding By Charles Warnock You’re not likely to see a Volkswagen in the winner’s circle at Daytona or Indianapolis. But if there were a competition called the Brand-Building 500, you would find a VW in the winner’s circle, year after year. Everyone knows the touchstones of branding – visibility, value, consistency and loyalty. But few companies are more skilled than VW at putting these pieces together. VW owners become emotionally invested in t.

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