You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than not that you will be involved in them sooner or later.Trade shows have been an excellent forum for generating awareness of the products and services of a company as well as generating leads in the short run. If you are an entrepreneur or a sales prof.
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