You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.One of the most useful processes I've used to help my clients come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's perspective.1. I.
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