septembefprevent
11.01.2011., utorak
Make Prospects Believe That What You Say Is The Truth Everytime!
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I read an article recently where a direct mail company placed an ad offering a crisp $100 bill to anyone that would respond to their offer. But in the ad they said nothing more than “fill out the form below and return it for your FREE $100 bill.” The results of this test ad was startling… Even though they ran their ad in a large circulation publication, not a single reader of the ad responded to collect their $100 bill. The lesson? Even if you’re offering the world to your prospects they wo. |
