The Benefits Of Giving Free Samples

In terms of sales and marketing techniques are concerned giving away free samples is one of the most effective strategies you can implement to boost sales and increase awareness of your product. This is especially relevant to both the food and drinks as well as the health and beauty industry and people are more likely to purchase your product if are aware of what they are buying. This is especially the case if your brand is not widely known. It is a good tactic to show how tasty and efficient your product is.

The top benefit of giving away samples.

Improve the probability of conversion

People will be more inclined to purchase your product if you give away a sample. Let's say you have one of your new scents and you give away free product samples along with an issue of a magazine. Anyone who has a sniff of your sample and likes it is more likely to purchase a full-sized bottle when their sample runs out; they will have got used to using your perfume, and it will be the first item on their list of perfumes to purchase.

Increase brand awareness

This is particularly applicable to brands with lower consumer awareness or who compete with well-known household names. Imagine that you are a new or niche chocolate bar company that is being sold in a renowned supermarket or food store.

People may choose to buy chocolate from a variety of brands, therefore they could prefer to stick with that particular brand over your own. But, by offering samples for free it is a great way to get your brand name in the hands of your customers, and giving your product an edge over other well-known and trusted brands, especially if they enjoy the flavor of your chocolate bar.

Reach Your Target Audience

You could give away samples if have a specific product you would like to sell to a certain audience. Let's suppose you've developed an innovative product for beauty which is targeted towards young professionals. You can offer free samples at London Clothes Show and build an audience of people who are most likely to be a part of your ideal customer.

Create C2C Marketing and Word-of-Mouth

If you are able to build a loyal and devoted customers, they'll help market your product for you. It's no secret that recommendations from family and friends are one of the primary reasons customers purchase products. Your customers are more likely to share, like and even comment on your product via Social Media in order to spread the word to their acquaintances.

Make a Buzz

Samples are a fantastic way to get people interested in something. Samples are a fantastic opportunity to generate excitement on something brand new and distinctive. Imagine a brand new energy drink with intriguing new ingredients.

You can publicise this fact through your free sampling campaign by using promotional staff to promote the uniqueness of the product, and let people sample it and evaluate for themselves.

Promote Special Promotions, Offers or Campaigns

Offering free samples is an excellent way to increase the profile of a specific campaign or promotional. For instance, if you're company is about celebrating its 20th birthday, you can use samples to highlight the occasion and generate excitement.

Increase website traffic and sign-ups

Offering free samples is a fantastic way of increasing website traffic and collecting contact information from potential customers. For example, you could give away your sample in exchange for email addresses or in exchange for signing up for an email newsletter, liking a page, or for liking pages on social media. Sign-ups for these newsletters will dramatically increase your base of customers, which will allow you to achieve further sales through continuous communication.

Create Trust in Your Brand

Consumers are more likely buy from brands they trust, so building a sense of trust in your customers is one of the most basic actions you can take to increase sales. For brands that are new as well as established brands that bring the latest products to market, building trust can be a long-term process that involves many components including social media engagement, positive press coverage and word-of-mouth.

Samples of free samples offered directly by promotional staff could be a great method to increase trust in the brand or product. What better way to showcase the value of your product than letting people try it prior to giving you any money?

It isn't always easy to make the first sale if you are new in an item or brand. It's not easy to give away free stuff but the investment return is significant and can help to increase sales for perishable products like food, drinks, and beauty products.

Breeze People can help you boost sales by offering promotional products and employees.