29
ponedjeljak
lipanj
2009
part one
Media itself, not the content it carries, should be the focus of study. A medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself. For example, McLuhan claimed in Understanding Media that all media have characteristics that engage the viewer in different ways; for instance, a passage in a book could be reread at will, but a movie had to be screened again in its entirety to study any individual part of it. So the medium through which a person encounters a particular piece of content would have an effect on the individual's understanding of it. Some media, like the movies, enhance one single sense, in this case vision, in such a manner that a person does not need to exert much effort in filling in the details of a movie image. McLuhan contrasted this with TV, which he claimed requires more effort on the part of viewer to determine meaning, and comics, which due to their minimal presentation of visual detail require a high degree of effort to fill in details that the cartoonist may have intended to portray. A movie is thus said to be "hot" (intensifying one single sense) and "high definition" (demanding a viewer's attention), and a comic book to be "cool" and "low definition" (requiring much more conscious participation by the reader to extract value)
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26
petak
lipanj
2009
goat se.cx
back in the days of year 199something
there was no youtube no myspace no blog
there was GOATSE.CX
just saying > hello.jpg < to people of the Internet
an icon of virtual reality
a true pioneer of global information exchange
i think i still have that .zip file somewhere
and things have never been the same again
people today believe goatse invented facebook
.just sharing
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03
srijeda
lipanj
2009
artificial intelligence
For we are the manifestors of the unseen.
Without us, all the land of Chem
is as if it had not been.
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