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Adresa bloga: https://blog.dnevnik.hr/frequency

Marketing

Steve Jobs o I tunes

Prije jedno mjesec dana, Apple je sazvao zatovrenu konferenciju za nezavisne labele, na kojoj je Steve Jobs osobno prezentirao prednosti I tunes-a za nezavisne labele...
Gledajuci final scratch, i novi technicsov CD/MP3 player, mozda su stvarno dani vinlske industirije u kojoj najvise profitiraju distributeri i PR agencije odbrojani.... Kazu FS se rushi, kazu technics se rusi, ali zaboga kombinacija Final Scratcaha i Technics playera nemogu omanuti. Jos ako postoji par ploca sa strane...
Definitvno zvuk, i osjecaj na vinilu je jedna pricha, sam vinil hunting je pricha za sebe, sama izderana korica je posebna bajka, svi oni masni otisci po ploci imaju drazi....itd, ali...

Procitajte notes na ovom linku... kolegica je pisala sve sto je Jobs prezentirao i stavila na web tako da se mozemo uhvatiti njegov "value pitch"...

neki od pointa- iTunes is not a website! It can only be accessed from the iTunes software run on Mac OS X (now) and Windows (by the end of the year.)
-More than 75% of songs have sold at least once
-Big labels don't get preferential treatment.
-Top-seller charts on Apple only reflect the last 24 hours. (IDEA FOR INDIES: get all your friends to buy at once!)
-They said "We're going to give you the same basic deal we gave the big 5 major labels".
-10 million customers have opted-in to receive a "New Music" email from Apple every Tuesday



Post je objavljen 07.07.2004. u 10:57 sati.