Marketing
New Orleans: "Uglesich's" se zatvara
Aaaaaah, neeeee! Pisala sam ranije o ovom legendarnom restoranu u New Orleansu, a sad... NIKAD VISE?! Vlasnici su ostarili, djeca im ne zele u posao...
A Lunchtime Institution Set to Overstuff Its Last Po' Boy
SAM UGLESICH grew up among mariners and fishermen off the coast of Croatia on rocky Dugi Otok, whose name means "long island," surrounded by the azure waters of the Adriatic. Twice he set out for the United States. The first time, he jumped ship in New York, but was caught and sent home. The second time, he made his break in New Orleans, then as now a more permissive city, and got away with it.
Naturally enough, he opened a seafood restaurant in his adopted city, specializing in the local shrimp, soft-shell crabs, lake trout and oysters. The year was 1924, the place South Rampart Street; Louis Armstrong had played gigs a few doors away.
Three years later, he moved to a modest frame cottage on Baronne Street. There, as the neighborhood around them crumbled, he and his son, Anthony, along with Anthony's wife, Gail, gradually built a reputation of legendary proportions. Grander establishments like Galatoire's, Commander's Palace and Antoine's loomed larger in the guidebooks, but the exacting standards of little Uglesich's (pronounced YOU-gull-sitch's) - everything bracingly fresh from lake and gulf and bayou, nothing frozen or imported, and absolutely no shortcuts - generated greater buzz.
Without benefit of advertising, word of Uglesich's big, tan, glistening oysters, its sweet, plump crawfish balls, its searing shrimp Uggie and its overstuffed yet feather-light po' boys spread across the city and then across the country. It mattered not to most people that it took no credit cards and served neither dessert nor coffee.
Five days a week, 11 months a year, lines have formed outside the ramshackle building, which displays a sign from the long-defunct Jax Brewery in one window. On Good Friday this year, customers began arriving at 9 in the morning, even though the restaurant does not open for lunch, the only meal it serves, until 10:30. Soon there were more than 200 people in line, and the sun was setting as the last of the day's 400-odd clients were being served.
All this with just 10 tables inside and 6 on the sidewalk outside.
Post je objavljen 27.04.2005. u 17:43 sati.