Trong buc tranh kinh te the gioi hau dai dich, bia xuat khau dang gianh lai toc do tang truong an tuong. Tu quy mo kim ngach 17,1 ty USD nam 2023, dong chay bia vuot bien gioi khong chi lon hon ve luong ma con phong phu ve xu huong: bia thu cong bung no, bia khong con tang vot, bao bi xanh len ngoi va nguyen lieu huu co duoc ton vinh. Nhung doi thay ay mo ra “thien thoi – dia loi” de A&B Vietnam dua huong vi bia Viet Nam chinh phuc nguoi yeu bia khap nam chau.
Buc tranh thi truong xuat khau bia toan cau
Nam 2023, tong kim ngach xuat khau bia toan cau dat khoang 17,1 ty USD, nhich len 4 % so voi 2022. San choi nay van do chau Au thong linh voi 52,8 % thi phan, ke den la Bac My 36,7 %. Nam quoc gia dan dau (Mexico, Ha Lan, Bi, Duc, Anh) da gop 68 % gia tri xuat khau, trong do Mexico giu ngoi vuong khoang 5,8 ty USD. Dang chu y, chau A moi nam chung 7 %, song Trung Quoc da bat len 38 % trong nam 2023, bao hieu du dia lon cho nhung nha san xuat moi biet nam thoi co.
Xu huong “dia ly hoa” gia tri gia tang cung dan ro net: hang bia Au – My tich cuc xay dung nha may tai chau A de toi uu logistics, trong khi cac nha nau bia chau A dau tu tieu chuan EU – FDA nham rut ngan hanh trinh vao thi truong kho tinh.
Cac xu huong tieu dung bia dinh hinh the gioi
Bung no bia thu cong (Craft Beer)
Tung la san pham ngach, bia thu cong nay vuon thanh trao luu toan cau. Quy mo thi truong craft beer uoc 132,7 ty USD nam 2023 va du bao 265 ty USD nam 2030, tang truong kep quanh 10 % moi nam. Nguoi sanh bia san sang chi tra cao de thuong thuc vi bia sang tao, ke chuyen nguon goc nguyen lieu, cong thuc va tay nghe brewmaster.
Nhu cau bia khong con tang cao
Loi song lanh manh khien phan khuc non-alcoholic beer “cat canh”. Nam 2023 dat 20 ty USD, co the can moc 35–40 ty USD cuoi thap ky nay. Tai My, doanh so bia 0.0 % con 2024 tang 30 % nho mang luoi phan phoi rong va dai san pham da dang.
Bao bi ben vung, than thien moi truong
Nganh bia dang chuyen nhanh tu chai thuy tinh sang lon nhom de tai che, loai bo nhua dung mot lan. Sang tao dang chu y la vong 6 lon lam tu phu pham lua mach co the phan huy thanh thuc an cho sinh vat bien cua Saltwater Brewery, minh chung bao bi xanh vua dap ung quy dinh moi truong nghiem ngat vua ghi diem voi nguoi tieu dung.
Nguyen lieu tu nhien va bia “xanh”
Thi truong bia huu co tri gia 8,58 ty USD nam 2023, huong toi 14,7 ty USD nam 2030. Bia duoc u tu nguyen lieu khong thuoc tru sau, khong bien doi gen, ket hop huong trai cay nhiet doi va thao moc ban dia, dap ung nhu cau “uong sach – song xanh” tren toan cau.
Co hoi vang cho A&B Vietnam
Viet Nam dang xep thu 9 the gioi ve tieu thu bia (~3,8 ty lit) va san luong khoang 4,5 ty lit nam 2023, song ty trong xuat khau con khiem ton nen du dia but pha cuc lon. Hiep dinh EVFTA, CPTPP giup bia Viet vao EU, Canada, Nhat Ban voi thue uu dai, tao loi the gia dang ke. Loi the nguyen lieu nhiet doi phong phu cung cho phep A&B Vietnam phat trien craft beer mang “huong vi Viet” doc dao.
O giua buc tranh soi dong do, thi truong xuat khau bia cua A&B Vietnam da hien dien tai hon 70 quoc gia, chung minh nang luc thich ung tieu chuan quoc te va khai thac xu huong tieu dung moi. Voi day chuyen cong suat 22 000 lon moi gio cung he thong QA/QC dat ISO HACCP, cong ty san sang nhan doi san luong xuat khau trong giai doan 2025-2030.
Tieu chuan nhap khau then chot tai cac thi truong lon
My: Giay phep nhap khau do uong co con, chung nhan COLA do TTB cap, nhan tieng Anh ghi ro thanh phan, do con, canh bao suc khoe, thong tin nha nhap khau, san pham tuan thu tieu chuan FDA.
Lien minh Chau Au: Tuan thu quy dinh thuc pham chung EU, nhan hien thi do con, thanh phan, chat di ung bang ngon ngu nuoc nhap khau, bao bi phai dat chuan tai che, quy trinh san xuat ap dung HACCP va chung nhan ISO se gia tang loi the vao kenh phan phoi lon.
Nhat Ban: Dap ung Luat Ve sinh Thuc pham va Luat Ghi nhan Thuc pham, dan nhan phu tieng Nhat ghi ten san pham, thanh phan, do con, the tich, ngay san xuat, han dung, ten nha san xuat va nhap khau, lo hang qua kiem tra hai quan, phu gia gioi han nghiem ngat.
Trung Quoc: Kiem dinh CIQ cho moi lo, nhan phu tieng Trung du ten, loai, thanh phan, do con, dung tich, nha san xuat, nhap khau, ngay san xuat, han dung, kem chung nhan kiem nghiem an toan thuc pham, tem quan ly do uong co con tai mot so dia phuong.
Chien luoc mo rong xuat khau cua A&B Vietnam
Nghien cuu va chon thi truong trong diem: Phan tich nhu cau, suc mua, rao can ky thuat tung khu vuc, uu tien noi co FTA, tham gia hoi cho quoc te de hieu khau vi nguoi tieu dung dia phuong.
Da dang hoa san pham bat kip xu huong: Phat trien them craft beer, lager 0.0 % con, dong lon nhom tai che, thiet ke nhan ban dia hoa.
Dam bao chat luong va chung nhan: Quy trinh san xuat khép kín, kiem soat 24/7, chung nhan ISO 22000 HACCP, ho so cong bo san pham san sang cho moi thi truong.
Xay dung mang luoi phan phoi dia phuong: Hop tac nha nhap khau uy tin, ho tro marketing, chia se kien thuc san pham, hien dien on dinh tai sieu thi va kenh HORECA.
Day manh nhan dien thuong hieu quoc te: Ke cau chuyen “huong vi Viet” qua truyen thong so, su kien am thuc va le hoi bia tren toan cau.
Moi tru cot chien luoc deu gan voi KPI ro rang ve san luong, doanh thu, do phu thuong hieu, tao nen tang de A&B Vietnam vuon muc tieu tang gap doi thi phan xuat khau truoc 2030.
Vi sao doi tac toan cau tin chon bia cua A&B Vietnam
Kinh nghiem va mang luoi xuat khau toi hon 70 quoc gia.
San pham dat chuan quoc te voi huong vi da dang tu lager, stout den non-alcoholic.
Cong suat lon 22 000 lon moi gio bao dam giao hang nhanh.
Dich vu ho tro toan dien tu cong bo san pham, logistics den truyen thong.
Gia canh tranh nho quy mo san xuat va uu dai FTA.
Hop tac linh hoat, don hang toi thieu thap giup nha phan phoi de thu nghiem thi truong.
Khep lai, lan song doi moi trong nganh bia the gioi vua la thach thuc vua la co hoi. A&B Vietnam da chuan bi day du nen tang cong nghe, chat luong va chien luoc thi truong de tro thanh doi tac tin cay cho moi nha nhap khau dang tim kiem nguon cung bia on dinh, sang tao va phu hop xu huong tieu dung hien dai. Chon hop tac cung A&B Vietnam hom nay, ban dang nam trong tay chia khoa mo cua thi truong bia day tiem nang trong thap nien moi.
Post je objavljen 20.05.2025. u 10:23 sati.