Marketing
How Your Tripadvisor Rating Is Determined (And How You Can Improve It)
TripAdvisor has updated its algorithm that calculates rankings based on the popularity index. The update is designed to increase the accuracy and to reflect reviews from the past. Find out more about the 2018 TripAdvisor algorithm changes and how they may affect you.
Many people in the hospitality industry are in a love/hate relationship the review website TripAdvisor - they know it's there and suspect there is some value in utilising it to get more business, but the thought of encouraging customers to leave feedback on the site can be intimidating, not to mention extremely stressful when you think about negative feedback and how to deal with it. View Little Smm for helpful hints about Tripadvisor.
But, if you'd like to make use of every channel that is accessible online, to make sure your beds are occupied most of the times, then you should not ignore TripAdvisor and the part it plays in helping you achieve your targets.
A recent survey found that 77% of guests rely on TripAdvisor reviews to help them make a decision. With the publication of 160 reviews every minute and 350,000,000 unique visitors per month, it is clear that the website has a significant impact on the decision-making process for potential guests.
We'll not get too technical here, however some understanding of the way TripAdvisor works, and the terms that are used to describe it, can go a long way in making sure you reach the top of the list.
The two scores
You might have noticed that hotels are sometimes listed at the top of its class yet its reviews say how wonderful it is and that the hotel which was first in the area has some bad reviews.
It could be due to the fact that the rating you have and your position are not related.
TripAdvisor Rating:
This is the review written by a guest will leave once they've been with you. These reviews will give you an overall rating. 5 is the highest.
The popularity index indicates
The popularity index of your property is a gauge of your position with other properties within your area. There are a variety of factors which can impact your rankings The most significant ones are the quality, quantity and the time span of your reviews. To improve your ranking, you must take note of all of these factors:
Review quality and accuracy
It's not something that technology can aid in it's all about old-fashioned customer service and experience. Surveys on the internet can assist you in identifying areas in which you're not meeting the standards. Negative reviews can help find areas in need of improvement. Positive reviews can enable you to exceed your expectations.
Reviewer count
Every person who enters your entryway is required to leave a comment. It is possible to encourage this in a number of ways. The most obvious way is to ask. However, there are tools online which make it easy for guests to leave thorough reviews.
The age of your review
The more old the review, the less weight it has. Be sure to have fresh reviews in every day to earn high marks on this area.
This doesn't mean you must only respond to reviews that are positive. A simple 'Thank You' and 'Hope To Meet You Again' are excellent ways to show your appreciation. Negative reviews are the true assessment. If you ignore or conceal them then you'll lose out on the 85percent of TripAdvisor customers who believe that a well-managed and thoughtful response enhances the image of the business.
Post je objavljen 31.01.2022. u 09:26 sati.