Marketing
Tesla will close its forums to replace them with a "social network"
And the fans, needless to say, are not happy. Tesla will close its forum because it does not have enough content moderators: the social network that will take its place, however, is different from what one might expect.
Tesla , Elon Musk's electric car company, plans to close the forum section for its users and fans currently hosted on its official website, to make room for a new social platform called the Tesla Engagement Platform . " From March 15, the Tesla Forums will become read-only ": thus reads the laconic warning that the users of the forum - a historical reference point for Tesla fans from all over the world - have seen appear on its homepage.
The change was not appreciated by the users of the forum, first of all - writes TechCrunch - because the new platform does not allow you to create discussion threads on the models produced by Tesla like the Tesla model s, but rather invites users to engage in brand financing campaigns or, at the most, allows users to comment on company initiatives. In short, Tesla Engagement Platform looks more like a company's press organization than a social platform.
According to what has been learned thanks to a comment on the forum published by an alleged employee of Tesla, the old community is about to close its doors because the company does not want to hire full-time the number of moderators necessary to control the content. Therefore Tesla would have opted for closing the forum and diverting its users to a more controlled environment . “ Please don't get rid of the forums ”, one user on the new platform has already written, “ this is not a substitute . The forums (with the exception of the trolls) have led to informed discussions to help other owners with problems ” .
Also according to TechCrunch , the absence of moderators to control the speeches on the forum had led the environment to become an inhospitable place where, in some cases, the most active and more experienced users took it out on those in the first experiences with a Tesla. , first of all when they asked questions that for an expert were all too obvious.
Despite this, these forums have been the place where Tesla fans, investors and certified owners of the cars of Elon Musk's company were able to talk to each other , ask questions and clarify doubts about the cars of the house. The new platform, on the other hand, as we said, is defined as a social network but allows one-way interaction: the company publishes updates and users can only send their comments. A little bit for a social network.
Post je objavljen 08.03.2021. u 14:13 sati.