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When looking for the origins of the i-gaming industry, there are bound to be more than one claim to the throne, and one of them goes as far south as to the territory of South Africa. Microgaming is believed to have held their headquarters there long before they expanded to a more global framework, becoming the software giant they are today.


The History of Microgaming


Back in 1994, when the first online casino game became live, the company Microgaming claims to have been the producer behind it, as they take this to be their founding year as well. Not much is known about the first years of its establishment and stabilization, but there is one name that cannot be avoided in that context – Martin Moshal.


While he has been connected to every major moment, it is the achievements that tend to get all the publicity. As such, 4 years after their foundation and the release of the very first online video casino game, Microgaming released Cash Splash in 1998 and continuesly releases new games. This marked a new era in online gaming, as it introduced the idea of a progressive jackpot – a separate win on the slots which is increased by each bet players make and can be hit by a specific outcome on the reels. Casino operators were desperate to get their hands on it, practically making Microgaming as famous as it would remain in the next two decades.


The Controversy around Microgaming


In an industry such as this one, there is no doubt that scandals arise every now and then, and the only difference is in the media coverage they are going to attract. When it comes to Microgaming’s share of controversies, the story goes a bit more under the surface. Namely, back in the 90s, Microgaming was an operator aside from the fact that it was a software provider. They had made it part of their user policy for all casino operators they catered to have to store their data on Microgaming servers. Once that practice had been adopted, certain operators complained of the company stealing their players through the information provided, which soon led to a lawsuit and subsequent settlement, as well as a change in policy for Microgaming. It is not known who owns many of the Microgaming casinos. Its speculated that most are actually owned by Microgaming themselves.


The Milestones along the Way


Despite the few bumps on the road, Microgaming has had more than enough milestones, doubling as industry records all the same. As mentioned earlier, they are the first to introduce a progressive jackpot which you can play a no deposit bonus casinos such as this popular one called All Slots Casino.
In addition, the company is the first to introduce a slot game which is co-branded with some other kind of entertainment, in this case the Tomb Raider franchise. Soon, this turned into a massive trend in the industry, making player experiences all the more enjoyable. The latter achievement came just three years later than this one, in 2008, when the company released the first 100-payline slot. It wasn’t long after that that they reached a new record in the progressive jackpot amount paid out through one of their slots. Ultimately, Microgaming is a pioneer in slots customization, as they were the first to release My Slot – a game that allows players to design and choose graphics, making each reel to their liking. Considering the way they have managed to progress, there are bound to be many others down Microgaming’s timeline in the future.



Post je objavljen 12.06.2018. u 15:14 sati.