Marketing
What is the biggest mistake to avoid when advertising?
Advertising being part of your whole marketing strategy has an impact on how you run it.
Your method of advertising could bring you tons of success and could also pull you down to the ground, if wrong strategies were applied. I would suggest the following being checked before you proceed with placing of your advertisement to minimize the negative impacts.
These are the very basics few:
1. Check & re-check & revise your message - beginning stage before you place your advertisement, think about the negative feedbacks you will receive from your potential contacts/customers. Revise to minimize the impact if you think what you are presenting will give a room for attacks or negative feedback, thus deprive you from getting a good result for your advertisement.
2. Do not misrepresents – Misrepresenting is a huge mistake. Tell the truth about what SFI and TripleClicks is. Telling lies will not help you in a long run, once trust is broken, it’s hard to regain that trust! Network Marketing is all about relationships and trust between you and your downlines and customers. Explaining the core business of SFI & TC within the specific Rules & Policies of SFI is very important. Be ethical.
On a bigger picture, these are a few pointers on the common mistakes:
3. Targeting wrong consumer group – one of the good elements required in advertising is to specifically targeting a consumer group(s). Avoid by generalizing their needs. If you failed to find their interests or needs, then there will be a disconnection between you and your prospective customers. Therefore, details on demographic categories, their needs and purchasing behaviour could help you constructing a detailed advert and for well targeted group(s). Definitely, knowing your prospective customers will help you promote your advert more effectively.
4. Inconsistent information - avoid at all cost. Again, check & re-check that all links, sublinks, URLs etc are correct. Avoid redirecting to products that is/are no longer available on TC for example Advance Liquid Nutrition.
5. Do not Spam - No matter how aggressive you are with your e-mail marketing, an e-mail blast to your entire list of subscribers may cause them to mark your mail as spam. Avoid it.
6. Millenials are on Mobile - are you forgetting this segment? The Millenials spend more time on their mobile devices than on their computers. It is your big mistake if you exclude them from your target audience. Put this group on your top priority group and worry about desktop traffic next.
There are lots more pointers we can take into consideration, but the above, to me are the main few that affects anyone advertising effort. Whether its going to be a successful advert or a total failure.
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Post je objavljen 12.04.2016. u 13:35 sati.