Amazon is reportedly ready to carry out companies the OPENBOX X3 having a set-top box of their own, presumably some form of Kindle Box. Accordng to Business Week, Amazon will probably introduce a Kindle Tv-top box this fall that can deeply integrate the e-commerce behemoth's Video when needed Store, and its Instant Video service accessible to Amazon Prime subscribers.
It is said the therapy lamp will plug in TVs and provides users usage of Amazon's expanding video offerings. Those include its a la carte Video on Demand store, which features newer films and Tv programs, and its particular Instant Video service, and that is free for subscribers to the Amazon Prime two-day shipping package. The Amazon set-top box will tackle similar products like the dm800hd se, Apple TV and also the Boxee Cloud DVR, along with handier devices such as the Playstation 3 as well as the DreamBox. An Amazon spokesperson declined to comment.
The set-top box initiative is being handled by Amazon's Lab126 division in Cupertino, and is also being run by Malachy Moynihan, DM500S who spent nine years at Infinite Loop within the 80s and 90s before moving on to become the vice chairman of emerging video products at Cisco Systems. A forkmer top engineer at Tivo as well as a former architect from ReplayTV are helping. Amazon's been building a bigger and bigger push into video lately, culminating with a recent push into original content by producing nearly 14 pilot instances of prospective broadcast tv this company wish to create, a la Netflix's House of Cards.
Speaking of Netflix, Business Week isn't sure regardless of whether Amazon would allow streaming competitors on its Kindle Box, but Amazon already allows Netflix, Hulu and so on use of the Kindle Fire. Presumably you'd likewise be able to use these streaming subscription services on your own DreamBox 800 HD PVR, although Amazon's own offerings can be more deeply integrated and prominently placed. It's getting crowded in Apple's "hobby" market segment, isn't it? Amazon's Kindle Box, though, may be uniquely situated to contest with Cupertino in a minumum of one way the competition can't, though: an AirPlay-like second screen experience supplied by the Kindle Fire.