As a listed company hengsheng property rent house shanghai of performance "contribution investors", ShangHaiWan sales history has been is constantly, but eventually sales results but often can not expected]
Recently, a content for the "one investment company more than 30 sets of ShangHaiWan one-time selling homes, minimum unit price is 38000 yuan/square metre" message, is through the micro Po and text message in the market popular violently, compared with the highest ShangHaiWan once clinch a deal valence is 80000 yuan/square metre, 38000 yuan/square metre prices has less than fifty percent. At that time, the ShangHaiWan fifty percent sell the news of Shanghai building shook.
Racking my brains to reconcile
ShangHaiWan by appear on the market the company hengsheng property (00845. HK) development, project was the first to open quotation has so far distance for almost five years, it is Shanghai xuhui riverside area considerable size of the high-end estate, due to the project with more than sets with only sold in the houses, in the past has made little action to redeemed.
Let an unintended consequence is that silence after a long time, the project sales offices popularity was "fifty percent special offer room" message exploded. April 11,, the first financial daily reporter in ShangHaiWan sales offices scene, to perform a steady stream of customers it may be said, most of them by intermediary with, and at the same time, also have a lot of intermediary personnel in the perimeter of the buildings on the road LanKe pounced.
However, the reporter in investigations is in the process of a close to the personage of developers to inform, although propaganda in text messages with "the investment company" PaoPan the name, but ShangHaiWan recently launched this batch of homes as a suite. "Foreign investment company that selling, is actually a developer in order to avoid the owner by the old unhappy and want to come out of an expedient measure. Now this property prices actually not low housing, at least in 55000 yuan/square metre above."
Projects sales department a staff said that recently launched more than 30 sets of special offer availability has to change more than half, clinch a deal valence in 40000-50000 yuan/square metre. "The march of time, minimum unit price is 40000 yuan, semifinished product room now with terrestrial heat decorating room of the lowest price is 40000 yuan."
In order to increase the availability of the recent price "shock", the above work, researchers also compared to point out: "the same as last year, expand the price is in 80000 yuan/square metre, after folding at least 60000 yuan/square metre!"
Reporters from relevant agencies to get data show that the march ShangHaiWan a suite of the price for only 44000 yuan/square metre. And last year before November, the project of the price also basic homes are in the 50000-80000 yuan/square metre around.
Zhong research director XueJianXiong letter says, because different landscape position, ShangHaiWan building internal different building date and floor price gap has been bigger, so officials of the given price comparison may also exist moisture. "But from this cut prices, the scope and the means to see, the developer should is the heart of iron decided to drop the end, a clearance jilt goods."
"40000 yuan/square metre of the unit price than the price down significantly. Really" Strategy consulting research center director with d also think, ShangHaiWan surrounding buildings of green space development has begun to depreciate, hengsheng property the cuts quite have the "be compelled helpless" meaning.
Project starving late?
ShangHaiWan the sales strategy seems to be quite successful, the agency to provide the data shows that only 4 November, one day, ShangHaiWan an online registration clinch a deal the five sets of homes, the price is 51576 yuan/square metre.
In fact, as a public company hengsheng property of performance "contribution investors", ShangHaiWan sales history has been is constantly, but eventually sales results but often can not expected.
In June 2008, ShangHaiWan 13, 15, 183 sets of houses in the building at 33000 yuan/square metre of unit price a sold out, considerably more than the purpose of daily sales level. At the time, many insiders speculation, the two building homes should be whole takeover.
But, in April, 2009, of the 183 homes suddenly be collective revoked, the abnormal phenomenon also once by many insiders read as developers "buy removed from the" in "building the illusion caused by hot tricks.
And then one and a half years time, this batch of revoked homes sold in scattered success, and the price is higher than the common after 33000 yuan/square metre of the whole ones, basic is in 50000 yuan/square meters.
According to the hengsheng property of calendar year annual report published in 2009, ShangHaiWan hengsheng contribution for the income of 2.215 billion yuan, with an average price because of the financial crisis affect reduced to 28601 yuan/square metre; In 2010, with the housing market quickly warmed, ShangHaiWan average price soared to 43766 yuan/square metre, it is worth noting that, in ShangHaiWan for hengsheng property contributed $3.2 billion sales income, close to the hengsheng property half of total sales. Even in staying power shortage of 2011, ShangHaiWan with about 1.32 billion sales income contribution in performance project the first three.
Not least, according to hengsheng property annual report 2011 to provide the data, ShangHaiWan land reserve of 750000 square meters, floor price average only 611 yuan/square metre. Apart from the hotel under construction, the online real estate can be checked ShangHaiWan already opened the dwelling part of only about 230000 square meters, the reporter found at the scene, ShangHaiWan phase ii has two basic building houses completed, and the rest are in several new foundations stage.
That is to say, roughly calculated, ShangHaiWan should have a large area of the late for development. Hengsheng property in ShangHaiWan projects are still expected to continue to make piles.
But, it all a vision of the premise, but also rely on the developers for and shall not the most financial support.
With close to hengsheng property of a developer representative points out, is currently in the beginning of the year, the ShangHaiWan project and is already end dish sales stage, if not need of receivables, no need to be so loudly "bleed" sale. "They don't sell the house of receivables, can't start behind the project." He thought, ShangHaiWan end dish low price for the project is taking in the subsequent development of receivables. "The field of project price is lower, the sales income sure can't and a line of city, believe ShangHaiWan later than project project development of the listed company, is very important."
D also think, do not eliminate hengsheng property for capital chain tension and forced to "cut the flesh" possibility.
Reporter roughly calculated, ShangHaiWan previously, expand the end dish about 36000 square meters, if can to 50000 yuan/square metre is completely shanghai villa sold out, will raise money for later development projects, about 1.8 billion yuan.
Post je objavljen 13.04.2012. u 11:40 sati.