Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-french derivation - from franc- meaning free, and is used both as a noun and as a (transitive) verb.
A small book
(manual) of or relating to the hands; "manual dexterity"
A book of instructions, esp. for operating a machine or learning a subject; a handbook
A book of the forms to be used by priests in the administration of the sacraments
(manual) requiring human effort; "a manual transmission"
(manual) a small handbook
Manual Control
I love the way dynamic B&W looks with the Panasonic LX3. And the amount of manual control you have.