Pregled posta

Marketing

These photos all show the same display area but in 3 different color schemes and fabric styles. This part of our shop falls into the category of a "showcase" display that Kelly Davey describes in his article in the FabShop News. Other than some bolts of fabric that are incorporated in the display, we do not sell product from this section of the store.

We completely change the display 4 or 5 times a year. The inspiration is usually a large fabric collection that reflects a major investment (pic 2.) Sometimes we are inspired by the season, in which case we pull fabric from the color wall. Occasionally, we are just inspired by a new quilt that we love and we build on that theme (pic 3.)

The props include the following:

Some kind of green plant. We are lucky to have lots of natural light.
A table lamp to light up the area in the evening.
A small antique vanity table is a permanent fixture. Sometimes we pin on a skirt (pics 1 & 2) or just drape fabric on the bolt (pic 3.)

The customer response has been uniformly positive and whatever fabric is used in this display always sells quickly!