Pregled posta

Marketing

Creative Book – A Field Guide to Objects Found Under Couch Cushions
This creative book was one of the final projects I did in school. The objective was to create a creative book. The concept for this book was a field guide to objects found under couch cushions. There were 6 objects and pages in total. The design of each page was treated like a field guide with an artists rendering of the item, a photograph of it in it's actual habitat, a common name, a scientific name, it's habitat and an actual siting of the object. I decided the book would be interactive and as you read a page you could search for the object under the couch cushions I created paper versions of the object. The goal was that they would be magnetic and when you found the object you could stick it to it's page.
I created the illustrations, took the photos, came up with the name, the scientific name and the habitat. however the siting was just copy text. I also created the pages and the entire couch. The pages slide into the cushions and have paper matching the couch fabric on the blank sides. There was also a color coded system to different types of objects as would be common in a field guide. For example red was for the Remote and the Neighbors Remote. The colors were chosen to match the couch fabric. Before this project I had never built or upholstered a couch.
SOFTWARE USED:
Photoshop, Indesign, Illustrator

SPEICAL SKILS:
Information Design, Photography, Illustrations, Package/Product Design, Upholstering

Financial Aid Guide
Worked with the client on design and production specifications. Typeset the document, created the charts and graphs, and did image selection. Took the project from conception to completion. The client's goal was to guide students through the financial aid process, answering most of the typical questions and making it very easy to read and navigate. The bold headers and photos break up the space and move the eye. The bold headers also help locate the information. The Helpful Hints boxes, call attention to special notes. The clean design with crisp easily identifiable hierarchy makes it easy to read. Photos were chosen to highlight the lushness of the campus and strength of the students. Color choices were based on the University Identity System.

SOFTWARE USED:
Photoshop, Indesign, Illustrator

SPEICAL SKILS:
Information Design, Illustration (Charts)