Pregled posta

Marketing

(In this picture - left to right, Jojo Anonuevo general manager, Yahoo! Philippines, and Nico Bacani, general manager, Team Manila)

Renowned Philippine graphic design group underscores support to the social movement with limited edition T-shirt to encourage Pinoys to be proud of their heritage

MANILA, July 01 2009 – As a continuation of Project Purple, Yahoo! today announced that Team Manila has joined the social movement by creating two exclusive limited edition T-shirts which harness its inspiration from Filipino heritage and the young-Pinoy’s penchant for the internet.

“Yahoo! has been rallying Pinoys to be proud of their National heritage and utilize the internet to aim higher,” said Jojo Anonuevo, general manager, Yahoo! Philippines. “On behalf of the members of this massive social movement, Yahoo! is proud to welcome Team Manila to Project Purple with these T-shirts that reflect the modern day Pinoy,” Anonuevo added.

Team Manila’s designs were influenced by famous characters from Jose Rizal’s novel “Noli Me Tangere” and common colloquialisms by modern Pinoys. Both t-shirts will be available at PHP 550 starting today at Team Manila’s retail stores at the Archeology wing, 2nd Floor Rockwell, 2nd Floor Mall of Asia, Jupiter store in Bel-Air Makati, and soon at the 3rd Floor in Trinoma.

“Team Manila is a firm advocate of Pinoy passions especially in the area of creativity. The Philippines has so much untapped talent and by joining this social movement, we hope to be a voice for Filipino artists, encouraging them to showcase their talents as well,” said Nico Bacani , general manager, Team Manila.

Yahoo!’s Project Purple, a social movement that powers Pinoy passions by encouraging Filipinos to be creative and innovative in expression, is an effort that links and strengthens Yahoo!’s brand promise to transform the lives of people, societies and economies. Team Manila joins a roster of brands that have supported the movement - Ayala Land, Inc., BlackBerry?, Canon Philippines, Globe Telecom, Honda Cars Philippines Inc., Krispy Kreme Philippines, and Nestle Philippines.
Movement’s Timeline

26 May 2009 – Yahoo! unveils “Project Purple” including the popular Pinoy artists top Philippine and global companies as well as popular Pinoy artists pledged their support for the campaign.

2 June 2009 – Pinoys get to learn and experience the web and the Philippines through Purple Hunt.

5 June 2009 – The grand prize to Purple Hunt was unveiled to Filipinos in metro Manila at the start of the Purple Hunt Mall tour.

16 June 2009 – Start of the Canon Digital Cameras leg of Purple Hunt on Yahoo! Philippines

30 June 2009 – Start of the Blackberry Mobile Phones Hunt leg of Purple Hunt on Yahoo! Philippines

1 July 2009 – Team Manila joins Purple Hunt

14 July 2009 – Start of the “Guess the Purple Hunt Finale” leg of Purple Hunt

25 July 2009 – A celebration of Pinoy Passions at the Purple Hunt Grand Finale which also features an on-ground treasure hunt around metro Manila with the one-of-a-kind ‘purplized’ Honda Jazz up for grabs.

More details about the Yahoo! Project Purple can be found at the Yahoo! Purple Hunt microsite, accessible via the Yahoo! Philippines Front Page (www.yahoo.com.ph)

Renowned Philippine graphic design group underscores support to the social movement with limited edition T-shirt to encourage Pinoys to be proud of their heritage

MANILA, July 01 2009 – As a continuation of Project Purple, Yahoo! today announced that Team Manila has joined the social movement by creating two exclusive limited edition T-shirts which harness its inspiration from Filipino heritage and the young-Pinoy’s penchant for the internet.

“Yahoo! has been rallying Pinoys to be proud of their National heritage and utilize the internet to aim higher,” said Jojo Anonuevo, general manager, Yahoo! Philippines. “On behalf of the members of this massive social movement, Yahoo! is proud to welcome Team Manila to Project Purple with these T-shirts that reflect the modern day Pinoy,” Anonuevo added.

Team Manila’s designs were influenced by famous characters from Jose Rizal’s novel “Noli Me Tangere” and common colloquialisms by modern Pinoys. Both t-shirts will be available at PHP 550 starting today at Team Manila’s retail stores at the Archeology wing, 2nd Floor Rockwell, 2nd Floor Mall of Asia, Jupiter store in Bel-Air Makati, and soon at the 3rd Floor in Trinoma.

“Team Manila is a firm advocate of Pinoy passions especially in the area of creativity. The Philippines has so much untapped talent and by joining this social movement, we hope to be a voice for Filipino artists, encouraging them to showcase their talents as well,” said Nico Bacani , general manager, Team Manila.

Yahoo!’s Project Purple, a social movement that powers Pinoy passions by encouraging Filipinos to be creative and innovative in expression, is an effort that links and strengthens Yahoo!’s brand promise to transform the lives of people, societies and economies. Team Manila joins a roster of brands that have supported the movement - Ayala Land, Inc., BlackBerry?, Canon Philippines, Globe Telecom, Honda Cars Philippines Inc., Krispy Kreme Philippines, and Nestle Philippines.
Movement’s Timeline

26 May 2009 – Yahoo! unveils “Project Purple” including the popular Pinoy artists top Philippine and global companies as well as popular Pinoy artists pledged their support for the campaign.

2 June 2009 – Pinoys get to learn and experience the web and the Philippines through Purple Hunt.

5 June 2009 – The grand prize to Purple Hunt was unveiled to Filipinos in metro Manila at the start of the Purple Hunt Mall tour.

16 June 2009 – Start of the Canon Digital Cameras leg of Purple Hunt on Yahoo! Philippines

30 June 2009 – Start of the Blackberry Mobile Phones Hunt leg of Purple Hunt on Yahoo! Philippines

1 July 2009 – Team Manila joins Purple Hunt

14 July 2009 – Start of the “Guess the Purple Hunt Finale” leg of Purple Hunt

25 July 2009 – A celebration of Pinoy Passions at the Purple Hunt Grand Finale which also features an on-ground treasure hunt around metro Manila with the one-of-a-kind ‘purplized’ Honda Jazz up for grabs.

More details about the Yahoo! Project Purple can be found at the Yahoo! Purple Hunt microsite, accessible via the Yahoo! Philippines Front Page (www.yahoo.com.ph)