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Marketing

Design It Yourself Newsletters: A Step-by-Step Guide

Aimed at the millions of people who run their own businesses, have a computer and do not want to hire a designer to create a newsletter or brochure to promote their product or service. Q & A sections assist the novice in assessing their design needs. Projects are arranged by style and business type. DIY: Newsletters includes templates and tools the reader can use to easily create and output his or her own pieces. The book offers guidance for designing the right business pieces including: how to determine a style, how to achieve that style though type selection, color and scale and ultimately, how to put the elements together to create identity pieces that enhancer your business.

Dan Elitzer, Community Wealth Ventures, discusses earned income strategies during the Invest breakout session.

-Photo by Bryce Hall.

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Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it’s harder than ever for legitimate marketers to separate their emails from spam. Not anymore.
This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to
Sell more products and services
Boost customer satisfaction and loyalty
Attract new customers to your products and services
Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It’s packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.
Use email to your advantage in the new media landscape by learning how to
Write and design great newsletters
Build and maintain responsive and targeted lists
Increase response to every email you send
Test and measure the effectiveness of your email program
Make sure your messages reach the inbox
Visit our website: www.returnpath.biz/signmeup