Marketing
INVESTMENT BANKING PITCH BOOKS. INVESTMENT BANKING
Investment Banking Pitch Books. It Investments 2011.
Investment Banking Pitch Books
- Investment banking firms act as underwriters or agents for companies issuing securities, and advise the company on the issuanceand placement of its stock.
- An investment bank is a financial institution that assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of securities. An investment bank also assists companies involved in mergers and acquisitions, derivatives, etc.
- (investment bankers) (p. 613) Specialists who assist in the issue and sale of new securities.
- (Pitch book) Marketing material compiled by an investment bank for use in client presentations to win new business or for attracting new clients.
- (Pitch book) A pitch book is a marketing device used by investment banks in the United States. It consists of a careful arrangement and analysis of the investment considerations of a potential or current client, and/or a reference for comparison for an employee in an investment or commercial
Pitch Book #9
Added: "Potential Content" and "Examples of Projection" labels to clarify why there are two separate types of images.
I kept the images of projection on real buildings at night in lieu of ditching them and changing the illustration to attempt to look more like night.
My comping skills are not terrific and to push it more towards looking "real" would be a push towards "terrible." I think these two examples together are enough to explain to the sponsors/viewers of the pitch book what exactly the little mobile unit does.
Added language:
The size of the projection announces to the public the arrival and existence of the CFAP.
Leaves a lasting impression
Pitch Book #5
Updated the campaign to reflect suggestions that it should open dialogue about what is LOST when placelessness moves in as well as dialogue about what could be GAINED by place-making.
Added image: Linens N Things + detail signage.
Added language: "Calls attention to what could be -OR- Calls attention to what once was."
Still didn't use an inhabited big-box store because this campaign is specifically designed to call attention to the fact that the CFAP is movin' into the site in the imminent future.
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Post je objavljen 05.11.2011. u 14:40 sati.