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Marketing

A Gold Diggers Guide (How to get what you want, without giving it up)

A Self-Help book for single, financially savvy women; It outlines how to dress, present yourself, what subjects to get educated in, and what type of places to visit in order to meet and attract wealthy men. It not only gives pointers on how to get financial favors from your suitors without giving IT up but it also gives pointers on how to make the money you accumulated work for you in the future. The Author (Baje Fletcher) shares the lessons she's learned over the years and inspires women around the globe to never lose sight of their goals. Gold Digging or GOAL Digging? You decide.
Receiving a great deal of publicity for her new book, A Golddigger’s Guide, successful CEO and author Baje Fletcher schools aspiring women on how to play the game to get what they want. On the rough road to Hollywood, countless beauties searching for fame and fortune become overwhelmed by the seedy advances of self-proclaimed “powerful men” who promise to make them a household name. Such men include sleazy executives, producers, entertainers, sports stars and even corporate professionals who prey on unsuspecting, beautiful women naively ready to “do anything for fame.” When these men get to star model and author Baje Fletcher however, the game gets flipped on them and she’s taking no prisoners in the process. Having been there and done that, or at the very least, observed the effects such “poor choices” have had on other women, Baje is turning the tables and making a profit She wants to teach you how she does it as well. The multi-faceted Baje is in the process of shopping her reality show based off A Golddigger’s Guide and is preparing to write her second book. She credits her tireless work ethic to being “Brooklyn-born and Jamaican-raised,” as her upbringing taught her the value of perseverance, hard work and being resilient through challenges. "If everything I have today is taken away from me, I know how to pick myself up and start all over again because I came from nothing." Baje concludes, "Everything I have now is a blessing. I’m a hard worker and thank God I’m able to do what I love for a living." Story By: L. Raquel Boone of Jadore Magazine Her book's called A Gold Digger's Guide. She teaches "apprentices" how to get gifts from men without falling in love. The author, actress ("Paris Hilton's My New BFF"), music video dancer (most recently, Kanye's "Love Lockdown"), and entrepreneur aims to teach "how to get what you want, without giving it up." You know: it. "You don't ever tell him up front that you're not going to sleep with him and never meet alone or in secluded areas," Fletcher says. "It's about using your mind and planning ahead." Fletcher's house, Bentley, college degree, and collection of Gucci and Louis Vuitton purses have been financed by the great men of Miami, Broward, and Palm Beach. Fletcher called South Florida home in 2007 and 2008, and she stopped by our newsroom last week. After the jump, her favorite local places to pick up sugar daddies: Cugini Grille & Martini Bar "In Delray, the men are mature, focused, and goal-oriented. I can learn things from them, like business etiquette. There are always Bentleys and Rolls-Royces around Cugini, and there's nice jazz music playing down the block." The Westin Diplomat Resort & Spa "It's a hotel that has a couple of lounges attached where yachts sail right up to you -- literally, you can step right off a yacht and step right in the party, which is often outside." - Story by Lisa Gartner of New Times News

CHALLENGE
In 2007, oil and gas prices were skyrocketing and so was activity. But Apache didn’t follow the crowd down the same old path; it liked to blaze new trails, buying where others bypassed. And its strategy paid off. How could we tell the story beyond the numbers?

ACTION
Origin created a clear message for investors and analysts, getting the word out through both print and online media. Inspired by the superior ability of the Apache tribe to navigate using the night skies, the creative spoke to the relentlessness of Apache employees. It also spoke to the company’s ability to go where other oil and gas companies didn’t–and make money. The campaign’s progressive design, striking photography and compelling story got Apache’s IR efforts noticed in an industry known for playing it safe with the same old same old.

HIGHLIGHTS
* Served as lead investor relations agency for $29 billion oil and gas exploration company
* Differentiated Apache from similar players and told its story without being cliche
* Brought the company’s investor relations into the age of investor interactivity

ACCOLADES:
2008 ARC Awards - Gold
2008 American Graphic Design Award - Excellence
2009 AAF Best in Show & Gold Addy

Found a Fluer de Lis symbol Online. I resized and pasted it in a variety of sizes in a document. I determined the right size by cutting, taping, and comparing them on the walls. I practiced making Fluer de Lis on a pizza box lid. Gold leaf runs when painted with a paint brush so I could not ruin the walls and start brom the beginning. I tried cutting out sponges in a stencil and sponging it on the pizza lid. The pattern was not uniform. Some running still occured and the sponges became crusty with paint after a couple of attempts. I ended up using an Exacto knife to cut a pattern out of stencil plastic bought from Hobby Lobby. But how to paint on the wall and it not run? Still using a pizza box lid to practice, I figured it out. Tape the stencil, soak a small piece of cut up sponge, squeeze it out until barely damp, dip it slightly into the gold leaf just kissing it, press it to the pizza box lid about three times to get the access off, and then I could press it lightly/repeatedly to the stencil to get the desired effect. I practiced a lot before doing this to the walls.