Pregled posta

Marketing

The 2009-2014 Outlook for Industrial and Non-Industrial Personal Safety Equipment and Clothing in Greater China

This econometric study covers the latent demand outlook for industrial and non-industrial personal safety equipment and clothing across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as "regions"). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of "economic population", as opposed to the demographic population within a legal geographic boundary. For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this "economic" definition of population, comparative benchmarks allow the reader to quickly gauge a city's marketing and distribution value vis-a-vis others. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

In the open street, without any safety equipment this guy was happily trying to break into a steel safe!

Not the worst example of the differences between health and safety in Asia and Europe but good nevertheless.

This could happen anywhere, but it's amusing to see it in Shanghai on an extremely crowded morning bus. Notice the red and blue sign/arrow pointing towards the disturbingly absent safety hammer.

On the demand side, exporters and strategic planners focusing on railway or tramway track fixtures and fittings; mechanical signaling, safety, and traffic control equipment for railways and tramways; and parts thereof in China face a number of questions. Which countries are supplying railway or tramway track fixtures and fittings; mechanical signaling, safety, and traffic control equipment for railways and tramways; and parts thereof to China? How important is China compared to others in terms of the entire global and regional market? How much do the imports of railway or tramway track fixtures and fittings; mechanical signaling, safety, and traffic control equipment for railways and tramways; and parts thereof vary from one country of origin to another in China? On the supply side, China also exports railway or tramway track fixtures and fittings; mechanical signaling, safety, and traffic control equipment for railways and tramways; and parts thereof. Which countries receive the most exports from China? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for railway or tramway track fixtures and fittings; mechanical signaling, safety, and traffic control equipment for railways and tramways; and parts thereof in China. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for railway or tramway track fixtures and fittings; mechanical signaling, safety, and traffic control equipment for railways and tramways; and parts thereof for those countries serving China via exports, or supplying from China