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Prosthesis-Orthopedic Medical Equipment in Spain: A Strategic Entry Report, 2000 (Strategic Planning Series)

This report puts executives and strategic planners on the fast track. The first chapter describes the study's methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.

Foto von: Napoleon Sarony

Oscar Wilde, Irish dramatist, poet, and wit, born Oscar Fingal O'Flahertie Wills in 1854. 1882

Oscar Wilde, Irish dramatist, poet, and wit, born Oscar Fingal O'Flahertie Wills in 1854. 1882

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning relating to orthopedic medical equipment and supplies in Switzerland. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). For any given industry or sector, including orthopedic medical equipment and supplies, the methodology decomposes a country’s strategic potential along four key dimensions: (1) latent demand, (2) micro-accessibility, (3) proxy operating pro-forma financials, and (4) macro-accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility. With this perspective, this report provides both a micro and a macro strategic profile of orthopedic medical equipment and supplies in Switzerland. It does so by compiling published information that directly relates to latent demand and accessibility, either at the micro or macro level. The reader new to Switzerland can quickly understand where Switzerland fits into a firm’s strategic perspective. In Chapter 2, the report investigates latent demand and micro-accessibility for orthopedic medical equipment and supplies in Switzerland. In Chapters 3 and 4, the report covers proxy operating pro-forma financials and macro-accessibility in Switzerland. Macro-accessibility is a general evaluation of investment and business conditions in Switzerland.