Pregled posta

Marketing

This graphic was designed and commissioned at Streetwear Inc. for several possible customer accounts. The second Transformers movie was about to be released and there was a call for the retro look of the 1980’s cartoon version. This particular design is taken directly from the 1986 animated Transformers movie poster. I was tasked with making a boxy design work on a non-boxy medium, the T-shirt. The copy of the poster was imported into Photoshop CS4 and the main robots were cut out to a new layer, while the background was minimized to the curvature of the planet surface and a few objects that ran along it. The Transformers logo was cut out and moved to the top, while the tagline was typed back in with Hasbro Inc.’s official Transformers font for a better resolution and readability. There was no clean way to cut the weapons’ fire out, so those and the muzzle flashes were painted back in manually. Stars were also painted in manually in white, pink, blue, and yellow pastel hues. A distress image was then laid on top of it all to give it an aged look.

Press kit

01.- Optimus Prime Voice Changer
02.- "Optimash Prime" Mr. Potato Head figure
03.- Deluxe Class Bonecrusher
04.- Deluxe Class Swindle
05.- Optimus Prime "Battle Rig Blaster"
06.- Robot Fighters game featuring Optimus Prime and Megatron
07.- "Transformers: Ghost of Yesterday" Prequel Novel by Alan Dean Foster
08.- T-Shirt featuring Barricade's police logo
09.- Small projector toy that shines an image of Optimus Prime
10.- Transformers press kit material and CD-rom
11.- Decepticon movie logo magnet
12.- Autobot movie logo magnet
13.- Leader Class Megatron action figure
14.- Transformers 3-D Battle-Card Game sample pack