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Marketing

Escape Velocity: Free Your Company's Future from the Pull of the Past

From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.
Geoffrey Moore’s now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers.
Based on twenty years’ experience advising the top leaders of many of the world’s most successful enterprises, Moore’s Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business.
As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. The result was critical decision-makers overweighting their legacy commitments, an embarrassingly low success rate in new-product launches, and a widespread failure to sustain any kind of next-generation business at scale.
In Escape Velocity, Moore presents a cogent strategy for generating future growth within an established enterprise. Organized around a hierarchy of powers—category power, company power, market power, offer power, and execution power—this insightful work shows how each level of power can be orchestrated to achieve overall success. Moore explains
how to use mergers and acquisitions as well as organic innovation to systematically migrate an enterprise’s portfolio out of lower-growth and into higher-growth categories;
how to reallocate resources across an enterprise in deliberately asymmetrical ways to create a powerful and sustainable foundation for a long-term competitive advantage;
how to leverage target-market initiatives as accelerants to growth and as stepping-stones to broad overall category success;
how to create unmatchable offerings by being swift to neutralize competitors’ innovations and laser-focused on driving in-house innovations to make a business impervious to competitors;
how to fundamentally change the execution cadence of an organization, pushing change from innovation to broad deployment, creating an irreversible tipping point along the way.
Drawing from thousands of hours spent face-to-face with CEOs and their teams, Moore presents case examples and best practices. While his experience is deeply rooted in the high-tech sector, his models and techniques apply well beyond this arena, including to the public sector.
At a time when the world is looking to established enterprises for growth and stability, Moore’s analysis is penetrating and his prescriptions are right on the mark. Escape Velocity gives executives and their teams a practical way forward to take advantage of the opportunities amid industry and economic disruptions.

I’ve got some free time and I so I was taking a look at some of the groups that I like
to post to. Today I pulled out my Dunder Mifflin t-shirt, not realizing that today was The Office Thursdays. :)

For those who don’t know what I am talking about. Dunder Mifflin Paper Company, Inc.
is the company from The Office (US version). I am in love with the show. They are in
re-runs right now, but I just found out that our cable company has all of this past season
On Demand, so I might watch them to get ready for the next season which starts on
September 25th. This photo was meant to be, because I was also listening to a a Podcast of The Kevin and Bean Show (it’s a morning radio show from Los Angeles) and
they were talking to Jenna Fischer (Pam) about her new movie that comes out this week and how busy she was filming it and The Office at the same time.

Anyway. Perhaps I will do a FUTAB for that group tomorrow after we get home from seeing Kung Fu Panda. :)

These free promotional shirts are made of great quality and the affiliate companies don't cheap out with cheesy graphics. A great way to network with everyone. It was a great time and I can't wait to touch base with the companies I meet. They were all professional and the most important thing was they were very personable. That will be the key to every ones success. Thank you all again, Mark