Pregled posta

"Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled. . . . A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around." -- Laura Beaudry, Editorial Director Catalog Age "Creating a Profitable Catalog is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog--either in print or on-line. This is a must-have for any aspiring cataloger's library and a welcome addition to the bookshelves of catalog industry veterans. Praise for Creating a Profitable Catalog by Jack Schmid "Jack Schmid is one of this country's best catalog marketers, and he has packed this book full of detailed, practical know-how on each and every aspect of cataloging. This book is important to anyone already working in our industry, but it is indispensable for someone just getting into the business." -- Bill Spaide, Partner Spaide, Kuipers & Company "I consider Jack Schmid to be the number one catalog strategist of our time. His magnificent new book, Creating a Profitable Catalog, is a treasure chest that starts with the year 2000 and goes beyond." -- Bob Stone, Chairman Emeritus Stone & Adler Author of the bestselling Successful Direct Marketing Methods

This is the self portrait I will probably use for my photography class digital assignment #2. Our teacher (Moira) told us it needed to be a "significant" self portrait, not just one that you put on myspace (or flicrk?).

Why is it significant? Well, 1) music makes me contemplative a lot of the time. 2) I'm wearing my wedding dress because I had had a solo in church earlier (sorry, Sally, I didn't record it). 3) I'm outside, which is where I prefer to be, and 4) I'm wearing a hat... something I need to do here... I'm trying to stave off skin cancer on my head...

Hat #84

Bobby and his photographers were busy capturing the details while I was running around getting things ready.

My dress is jcrew, which i got on sale and used a gift card from Paul's brother Greg that he gave me for Christmas. I think I paid $30 total. I love Paul's titanium ring. I saw it in the catalog and loved it and when we turned the page he pointed right to it. I also love, love, love my band.

I got the parasols in case it was sunny. No worries there! So all the sayings I put on about sun were for not, but they still made great props. :)