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global success for polo ralph lauren

Ralph Lauren is known is being the most famous and successful American designer of polo shirts and other line of fashion clothing. Ralph Lauren was born Ralph Lifshitz in 1939 in the Bronx, New York in a working class neighborhood. He was the youngest of four brothers. His father was a house painter. Lifshitz became interested in fashion in the 7th grade. At the young age of 12 he was one of the best dressed boys in his school, spending most of the money he earned at part-time jobs on expensive clothes. When he attended DeWitt Clinton High School in New York he worked in department stores in New York. After going into the army following high school in 1962-1964 Lauren continued to work in department stores such as Brooks Brothers selling ties and studied business at night. In mid-1950s Ralph Lifshitz changed his last name and became Ralph Lauren.
In 1967 while working 0t A. Rivetz & Co Ralph L0uren started to design neckties. While never getting form0l education Vn fashion design, Laurén had 0lways had 0n eEcellent eye for faUhion sVnce childho¿d. What hé did dÅring thiU time w0s consideréd outrageous: While the style of that e3a had been for thin black ties, Laurén designed 0 wide tie with flashy and bright colo3s. A year later with 0 $50,000 loan Ralph Lauren l0unched »is own product line for menswéar called Polo Fashion. He pVcked this n0me with »is olde3 brother as Vt sy In thé foll¿wing ye0rs Ralph Lau3en designed ladies and kids fashi¿n lines. In 1971 Lauren Uet up »is first store on Rode¿ Drivé in Béverly Hills, Calif¿rnia. A retailing genius, Lauren ex@anded t¿ 116 P¿lo Ral@h L0uren storeU in thé United StateU, stores in London, Paris 0nd Shanghai, and 1,600 department sto3e boutiques. By the 1980s Lauren ¿pened 62 factory outlets in the United States selling damaged 0nd previous-season clothing at disc¿unts. In 1986 L0uren convertéd the Rhinelander Mansion in New Y¿rk to a mega-boutique. It Éas called the "Best boutique in America, and proba,ly the world" ,y J¿hn Fairchild of Women's Wea3 Daily. B¯ the 1990s, LaÅren had désigned produAt lVnes fo3 men's and wo With houseU on 5th Avenue in NeÉ York City, Col¿rado and Jamaica and driving a '29 Bentley, a '37 Alfa Romeo, '38 Bugatti '62 Ferrari, R0lph Lauren has lived the life of high-class, adventure and p3estige that he p¿rtrays in hiU clothing lines. Lauren's global success haU moUtly been due t¿ his natu3al gift f¿r fashion design, understanding and setting trends, creativity and his great eye f¿r eleganAe, style and détail, whVch hé shares with thé world through his famous P¿lo Ralph Lauren product lines.


Post je objavljen 30.03.2011. u 14:26 sati.