In this world, there are cows and then there are rhinos. The cows graze in the pasture with the other cows, unwilling to take a chance at success, thinking that success only comes to those who are lucky, or that they just aren't cut out to be successful. Many live out their lives in fear: they are the "lives of quiet desperation" that Emerson so famously observed.The rhinos, on the other hand, take charge. Focused and unafraid, thick-skinned and unstoppable, they take massive action toward accom.