I’m working on a report for a company that puts out a newsletter on a monthly basis.Their open rate and clickthrough rate are somewhat above industry averages. But I still wonder if they could do better.Here’s what’s happening. Their newsletters have a purpose. Each issue promotes various services and provides links to more information on their site. And the writing is excellent. The tone is both personal and informative. The text is engaging, respectful and does a great job of building interest.