Have you ever heard the expression, " the quickest way to reach your goals is to help others reach their goals?" I remember this expression and use it as my Internet product marketing plan. It has paid off with 3 best selling books for me in the past year. I also sell a great deal of consulting projects as well. How does it work in Internet Bookselling? Let me explain. Websites generally have three characteristics that help them consistently remain in the top search engine standings: 1. Web.